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SBD/September 10, 2013/Marketing and Sponsorship
NFL Marketing Notes: Delta-Seahawks Partnership Gives Airline 12 Team Deals
Published September 10, 2013
STRONG WINDS: The Bears on Friday announced Ford, Microsoft, State Farm, Cancer Center Treatments of America, Red Robin, Sherwin-Williams, Tempur-Pedic, Bridgestone and Hillshire Brands as new partners for this season. They also renewed 95% of their corporate relationships from '12 and expanded their deal with MillerCoors as a HOF partner. Ford now is the "Official Car and Truck" of the Bears. Grocery chain Jewel-Osco also renewed its partnership with the team and now is the "Official Grocery Store" of the Bears (Bears).
JUST CHARMING: AGLAMSLAM.com's Heather Zeller noted jeweler Alex & Ani has "designed a licensed line of expandable wire bangle, embellished with" NFL team charms. The initial collection includes the Ravens, Bills, Bears, Cowboys, Broncos, Packers, Texans, Dolphins, Patriots, Giants, Jets, Eagles, Steelers, Redskins and 49ers. Additional team bangles "will launch later in the season" (AGLAMSLAM.com, 9/9).
WHO DAT: The New Orleans Advocate for Falcons-Saints created a 24-page special edition to celebrate former Saints player Steve Gleason, "who was honored at Sunday's game for his courageous fight" against ALS. The papers were draped over fans' seats in the Mercedes-Benz Superdome. The edition was "made possible by a marketing deal" between the Saints and the newspaper. More than 200 volunteers "showed up Saturday night to distribute the sections" (THEADVOCATE.com, 9/9).