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SBD/September 6, 2013/NFL Season Preview
NFL Marketplace Roundup
Published September 6, 2013
COWBOY UP: In Dallas, Candace Carlisle reported the Cowboys are "partnering with Miami-based luxury lifestyle brand Peace Love World to create a collection of female-friendly apparel." The 1,800-square-foot "pop up store -- known as Peace Love World Style Lounge -- will open at AT&T Stadium on Sunday" for the Cowboys' regular-season opener against the Giants. The store is "expected to expand or contract based on customer demand near the Victoria's Secret PINK store at the North Main Club." The "I am Game" collection "includes sweaters, sweat pants, fashion tops and sleepwear will feature the Cowboys star and the Peace Love World designs." The items will be priced from $35-158 (BIZJOURNALS.com, 9/5).
CIRCLE THE WAGONS: The Bills have entered into a multiyear partnership with Rhode Island-based lifestyle brand Alex and Ani. The brand will receive in-stadium signage, team related social media, online media, branding and grass roots initiatives. Alex and Ani also will receive the designation Official Jewelry of the Buffalo Jills cheerleaders, and will be integrated into the Jills media platforms, as well as the Junior Jills program (Bills).
NOTES: Redskins QB Robert Griffin III in his newest adidas spot says he will "blow up last season." During the voiceover the football field in the commercial "actually blows up" (WASHINGTONPOST.com 9/5)....Rawlings Football signed 49ers LB Patrick Willis to its advisory staff roster. Willis will appear in broadcast, print, digital marketing campaigns and promotions beginning this season (Rawlings).