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SBD/September 6, 2013/NFL Season Preview
Colts' Andrew Luck Takes Slow And Steady Approach In Endorsements
Published September 6, 2013
RELUCTANT MEGA-STAR? In Detroit, John Niyo notes Lions WR Calvin Johnson in a new Nike campaign titled "Calvin & Johnson," plays a "reticent football star" while Sean "Diddy" Combs handles "all the public attention, including his media obligations." Johnson "generally has avoided self-promotion," and has "opted for non-speaking parts" in his marketing deals. In an Acura TV spot he "was seen -- and undressed -- but not heard," while a Nike ad last fall had "regular folks all talk about Johnson, but no one ever sees him." The latest Nike ad includes Johnson's own voiceover, but he admitted, "I didn't even want to do it because of the timing of it." Johnson said that he "hadn’t gotten around to watching the pre-release clips in his email inbox by the time Nike posted it on YouTube" earlier this week. But it "played to good reviews in the locker room" (DETROIT NEWS, 9/6).