SBD/September 6, 2013/Media

Final Ratings: MLB Network Has Strong August As Pennant Races Heat Up

MLB Network averaged 221,000 viewers in primetime during the month of August, marking the net’s third-best audience ever. The net also saw two of its top 10 best game audiences this season during that period, with the Aug. 1 Cardinals-Pirates game and Aug. 9 Tigers-Yankees matchup each averaging 355,000 viewers (Austin Karp, Assistant Managing Editor)….Comcast SportsNet Houston drew a 0.1 local rating for the Twins-Astros game on Wednesday afternoon, the same rating the RSN earned for the MLS Dynamo-Crew match later that night (CHRON.com, 9/5)…. FS Ohio earned a 13.5 local rating in Cincinnati for the 16-inning Cardinals-Reds game on Wednesday night, marking "an all-time record for non-Opening Day viewership." The previous high was a 13.2 rating for a game against the Cardinals on Sept. 3, 2010 (BIZJOURNALS.com, 9/5).

NOTES: Oklahoma City-based KOCO-ABC earned a 21.8 local rating last Saturday for Oklahoma State-Mississippi State, which “blew away” the 5.5 rating on FS Southwest for OSU’s first game last season again Louisiana-Lafayette. Only two OSU games last season were higher than the 21.8 rating (NEWSOK.com, 9/3)…. Houston-based KTRK-ABC averaged 634,000 viewers for the Cowboys-Texans preseason game on Aug. 29, marking the "most-watched show in prime time during the week" in the market. However, in Dallas-Ft. Worth, the No.1 show of the week was A&E’s "Duck Dynasty" with 406,000 viewers. The Cowboys game was second at 363,000 viewers (CHRON.com, 9/4).

The chart below lists final Nielsen ratings from recent sports telecasts. Figures for broadcast TV were delayed due to the Labor Day holiday.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Atlanta
9/1
ESPN
7:15-11:30pm
3.2
5,323
College Football: Virginia Tech-Alabama
8/31
ESPN
5:26-8:52pm
3.0
5,169
College Football: Rice-Texas A&M
8/31
ESPN
12:57-4:37pm
2.7
4,208
College Football: North Carolina-South Carolina
8/29
ESPN
5:55-8:47pm
2.4
3,653
College Football: TCU-LSU
8/31
ESPN
9:05pm-12:43am
1.9
3,172
College Football: Ole Miss-Vanderbilt
8/29
ESPN
9:15pm-1:01am
1.9
2,740
College Football: Texas Tech-SMU
8/30
ESPN
7:55-11:54pm
1.3
2,126
"College GameDay"
8/31
ESPN
9:00am-12:57pm
1.4
2,112
College Football: Buffalo-Ohio State
8/31
ESPN2
12:00-3:23pm
1.1
1,886
College Football: Ohio-Louisville
9/1
ESPN
3:30-6:47pm
1.2
1,758

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