SBD/September 6, 2013/Marketing and Sponsorship

Paint The Town Red: Valspar Signs Four-Year Deal To Title Tampa's PGA Tour Stop

Valspar Corp. has signed a four-year deal to title sponsor the PGA Tour event in Tampa, giving the Tour "title sponsorship for every tournament" on the '13-14 schedule, according to Bob Harig of ESPN.com. BB&T also is "expected to sign on as a presenting sponsor." The tournament was titled the Tampa Bay Championship this season after failing to find a sponsor to replace Transitions after four years. The Valspar Championship will remain at the Copperhead course at Innisbrook Resort, which has "traditionally been rated among the best on the PGA Tour." The Tour was "prepared to move the Puerto Rico Open into the Tampa date" if a title sponsor was not found for next year (ESPN.com, 9/6). Meanwhile, Hyundai has signed a two-year extension of its deal to title sponsor the Tournament of Champions in Kapalua during the first week of January (PGA Tour).
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