SBD/September 5, 2013/NFL Season Preview

DirecTV Hopes Enhancements to NFL Sunday Ticket App Will Spike TV Subscribers

DirecTV hopes several enhancements to its NFL Sunday Ticket digital app "will help to continue the subscriber momentum for the out-of-market game package," according to R. Thomas Umstead of MULTICHANNEL NEWS. DirecTV last year said that it "garnered a record number of subscribers to the package," and industry experts "place Sunday Ticket subscribers at around 2.5 million." DirecTV is "holding the price to $299.95 for its robust Sunday Ticket Max package -- which includes mobile and online access to NFL games, along with the NFL Red Zone channel -- but will increase its basic package, featuring high-definition games and a 'Game Mix' mosaic channel to $225, up from last year's" $199.95. DirecTV VP/Revenue & Product Marketing Alex Kaplan said that the price change "shouldn't affect buys for the basic package, which remains a very popular option." Kaplan added that he "believes the satellite service can improve on last year's record numbers." DirecTV also "enhanced its highlight capabilities" for its NFL Sunday Ticket app. Highlights on the app last year "could take several hours to appear on the app after the initial play, but this year users will be able to access highlights almost instantly after it happens" (MULTICHANNEL NEWS, 9/2 issue).
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