Success on the field continues to be a major factor for NFL teams when tracking their popularity through Facebook and Twitter. Fan participation data through the social media outlets of NFL teams over the last 11 months was used to analyze team popularity levels. Playoff runs that ended in the Super Bowl were beneficial to the Ravens and 49ers being in the top five of the league in both new additions and overall percentage added. Teams finding recent success in the playoffs such as the Seahawks, Falcons and Texans all saw a nice increase in popularity by percentage points. Popular franchises like the Steelers, Cowboys and Packers saw large increases through total additions that kept them in the top five of overall popularity. Teams from smaller markets with losing seasons in '12 that saw the lowest amount of additions include the Titans and Jaguars, with each seeing less than 80,000 combined additions. Listed below are combined Facebook likes and Twitter followers for NFL teams’ official pages/feeds from October '12 compared to September '13.
| NFL TEAM SOCIAL MEDIA THROUGH SEPT. 4 |
| TEAM | FACEBOOK | TWITTER | TOTAL | 12-MONTH INCREASE |
| Texans | 918,169 | 292,727 | 1,210,896 | 44.3% |
| Ravens | 1,513,926 | 359,061 | 1,872,987 | 39.6% |
| 49ers | 1,939,861 | 441,552 | 2,381,413 | 38.2% |
| Falcons | 1,071,661 | 248,442 | 1,320,103 | 35.3% |
| Seahawks | 915,154 | 258,233 | 1,173,387 | 34.1% |
| NFL | 7,887,953 | 4,964,446 | 12,852,399 | 26.1% |
| Jaguars | 320,568 | 96,455 | 417,023 | 23.5% |
| Panthers | 603,997 | 178,925 | 782,922 | 21.3% |
| Cardinals | 580,185 | 64,091 | 644,276 | 20.3% |
| Redskins | 1,139,124 | 236,993 | 1,376,117 | 20.1% |
| Rams | 424,803 | 131,887 | 556,690 | 20.0% |
| Broncos | 1,566,815 | 311,482 | 1,878,297 | 19.1% |
| Bills | 444,811 | 179,255 | 624,066 | 17.3% |
| Browns | 650,121 | 184,080 | 834,201 | 17.1% |
| Buccaneers | 566,517 | 132,268 | 698,785 | 16.5% |
| Bengals | 668,908 | 186,489 | 855,397 | 16.3% |
| Lions | 884,480 | 249,511 | 1,133,991 | 15.7% |
| Chiefs | 682,483 | 180,420 | 862,903 | 14.4% |
| Raiders | 1,959,109 | 281,590 | 2,240,699 | 12.7% |
| Titans | 542,705 | 141,686 | 684,391 | 12.6% |
| Giants | 2,722,907 | 488,568 | 3,211,475 | 12.3% |
| Dolphins | 1,351,104 | 244,895 | 1,595,999 | 12.0% |
| Patriots | 4,082,743 | 656,146 | 4,738,889 | 12.0% |
| Bears | 2,745,007 | 341,306 | 3,086,313 | 11.1% |
| Vikings | 1,433,571 | 245,691 | 1,679,262 | 10.4% |
| Packers | 3,521,652 | 514,911 | 4,036,563 | 10.4% |
| Eagles | 2,073,473 | 328,114 | 2,401,587 | 9.3% |
| Cowboys | 5,488,950 | 626,669 | 6,115,619 | 9.1% |
| Jets | 1,501,937 | 591,785 | 2,093,722 | 8.1% |
| Chargers | 1,230,688 | 224,848 | 1,455,536 | 7.9% |
| Steelers | 4,930,754 | 588,753 | 5,519,507 | 7.5% |
| Saints | 2,978,691 | 352,084 | 3,330,775 | 6.9% |
| Colts | 1,692,799 | 182,587 | 1,875,386 | 6.4% |
THE 'BOOK OF PEYTON: Heading into tonight's Ravens-Broncos game, Broncos QB Peyton Manning generated the most buzz this week, according to Facebook data provided exclusively to THE DAILY. Manning nabbed three times as much as the combined total of the next four most-talked about players: Ravens RB Ray Rice, Ravens QB Joe Flacco, Broncos WR Wes Welker and Ravens DT Haloti Ngata. The data also shows that 29% of U.S.-based Broncos’ "likes" on the team’s page also "like" Subway’s Facebook page, followed by the Dr Pepper official page (25%). Forty-one percent of U.S.-based Ravens fans "like" Walmart, followed by Ray Lewis’ official page (39%). The measurements are based on Facebook posts and comments that contain the relevant keyword. Manning’s buzz, for example, would be based on all posts and comments that mentioned “Peyton Manning,” and account for upper/lower case, common misspellings and other deviations.
