SBD/September 5, 2013/NFL Season Preview

Texans, 49ers, Ravens Lead NFL Teams In Facebook, Twitter Gains Over Past Year

Success on the field continues to be a major factor for NFL teams when tracking their popularity through Facebook and Twitter. Fan participation data through the social media outlets of NFL teams over the last 11 months was used to analyze team popularity levels. Playoff runs that ended in the Super Bowl were beneficial to the Ravens and 49ers being in the top five of the league in both new additions and overall percentage added. Teams finding recent success in the playoffs such as the Seahawks, Falcons and Texans all saw a nice increase in popularity by percentage points. Popular franchises like the Steelers, Cowboys and Packers saw large increases through total additions that kept them in the top five of overall popularity. Teams from smaller markets with losing seasons in '12 that saw the lowest amount of additions include the Titans and Jaguars, with each seeing less than 80,000 combined additions. Listed below are combined Facebook likes and Twitter followers for NFL teams’ official pages/feeds from October '12 compared to September '13.

NFL TEAM SOCIAL MEDIA THROUGH SEPT. 4
TEAM
FACEBOOK
TWITTER
TOTAL
12-MONTH INCREASE
Texans
918,169
292,727
1,210,896
44.3%
Ravens
1,513,926
359,061
1,872,987
39.6%
49ers
1,939,861
441,552
2,381,413
38.2%
Falcons
1,071,661
248,442
1,320,103
35.3%
Seahawks
915,154
258,233
1,173,387
34.1%
NFL
7,887,953
4,964,446
12,852,399
26.1%
Jaguars
320,568
96,455
417,023
23.5%
Panthers
603,997
178,925
782,922
21.3%
Cardinals
580,185
64,091
644,276
20.3%
Redskins
1,139,124
236,993
1,376,117
20.1%
Rams
424,803
131,887
556,690
20.0%
Broncos
1,566,815
311,482
1,878,297
19.1%
Bills
444,811
179,255
624,066
17.3%
Browns
650,121
184,080
834,201
17.1%
Buccaneers
566,517
132,268
698,785
16.5%
Bengals
668,908
186,489
855,397
16.3%
Lions
884,480
249,511
1,133,991
15.7%
Chiefs
682,483
180,420
862,903
14.4%
Raiders
1,959,109
281,590
2,240,699
12.7%
Titans
542,705
141,686
684,391
12.6%
Giants
2,722,907
488,568
3,211,475
12.3%
Dolphins
1,351,104
244,895
1,595,999
12.0%
Patriots
4,082,743
656,146
4,738,889
12.0%
Bears
2,745,007
341,306
3,086,313
11.1%
Vikings
1,433,571
245,691
1,679,262
10.4%
Packers
3,521,652
514,911
4,036,563
10.4%
Eagles
2,073,473
328,114
2,401,587
9.3%
Cowboys
5,488,950
626,669
6,115,619
9.1%
Jets
1,501,937
591,785
2,093,722
8.1%
Chargers
1,230,688
224,848
1,455,536
7.9%
Steelers
4,930,754
588,753
5,519,507
7.5%
Saints
2,978,691
352,084
3,330,775
6.9%
Colts
1,692,799
182,587
1,875,386
6.4%

THE 'BOOK OF PEYTON: Heading into tonight's Ravens-Broncos game, Broncos QB Peyton Manning generated the most buzz this week, according to Facebook data provided exclusively to THE DAILY. Manning nabbed three times as much as the combined total of the next four most-talked about players: Ravens RB Ray Rice, Ravens QB Joe Flacco, Broncos WR Wes Welker and Ravens DT Haloti Ngata. The data also shows that 29% of U.S.-based Broncos’ "likes" on the team’s page also "like" Subway’s Facebook page, followed by the Dr Pepper official page (25%). Forty-one percent of U.S.-based Ravens fans "like" Walmart, followed by Ray Lewis’ official page (39%). The measurements are based on Facebook posts and comments that contain the relevant keyword. Manning’s buzz, for example, would be based on all posts and comments that mentioned “Peyton Manning,” and account for upper/lower case, common misspellings and other deviations.
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