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SBD/September 5, 2013/NFL Season Preview
New Line Of NFL Women's Apparel Merges Traditional Team Styles With High Fashion
Published September 5, 2013
LUCKY CHARM: In Baltimore, John-John Williams IV noted the NFL "leaned heavily" on the Ravens when "crafting its newest commercial that promotes its new women’s apparel line." The 30-second spot, which premieres during Ravens-Broncos tonight, features coach John Harbaugh and RB Ray Rice's jersey. Harbaugh’s speech to the Ravens in '09 "serves as the commercial’s dramatic voice-over." NFL VP/Advertising & Creative Jaime Weston said that the commercial is the "latest attempt by the NFL to court women, who account for 45 percent of its fan base." It features fashion bloggers like Lindsey Calla, who publishes the Saucy Glossie blog, as well as the wives of Cowboys TE Jason Witten and Chiefs Dir of Player Personnel Ray Farmer. The NFL "tapped another Baltimore connection as part of its partnership with Meesh & Mia Inc., a fashion line for women who are sports fans." Actress Stacy Keibler is the "face for the company’s newest collection of clothes" (BALTIMORESUN.com, 9/4).
A HANDS-ON APPROACH: CoverGirl cosmetics has teamed with the NFL to create a "fanicures" nail polish line inspired by all 32 teams' logos and colors. The CoverGirl Outlast Stay Brilliant Nail Gloss bundles are on sale beginning today and are available only at covergirl.com/NFL. In addition, NFL fans will have the opportunity to experience "fanicures" in action at select home games inside the stadium at NFL Style Lounges and outside the stadium via CoverGirl mobile manicure stations (CoverGirl).