SBD/September 5, 2013/Franchises

Sabres' Much-Hyped Third Jersey Unveiling Receives Overwhelmingly Negative Reaction

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Critics have given harsh reviews of the Sabres' third jersey
The Sabres yesterday unveiled their new third jersey featuring a gold front, blue back and silver numbers, and it "generated a massive response, with an overwhelming majority panning the sweater," according to John Vogl of the BUFFALO NEWS. The sweater is the Sabres' "first to be primarily gold." The front has the "traditional logo of a buffalo between two crossed swords, with the city’s name in small capital letters across the chest." The blue along the shoulders and neckline "travels all the way down the back." Silver numbers "are topped by the players' names in gold." The "bottom third of the arms are also silver." Unlike the Sabres' primary jerseys, there are "no horizontal lines along the waist." Another new feature is "not visible while the jersey is being worn." Written along the "inside back neckline are the words 'belief, commitment, character, discipline, trust, excellence.'" The slogan is "borrowed from the wall of the Sabres' dressing room." The Sabres have been "hyping the third jersey since mid-July, when they released a video showing snippets of the sweater" (BUFFALO NEWS, 9/5).

SHOULD HAVE STAYED IN STORAGE: YAHOO SPORTS' Greg Wyshynski wrote under the header, "Sabres Reveal Perhaps The NHL's Worst Jersey." Wyshynski: "Somewhere, the Buffaslug sneers with glee. The Islanders Fisherman laughs." These "look like warm-up jerseys for an indoor lacrosse team" (SPORTS.YAHOO.com, 9/4). CBSSPORTS.com's Brian Stubits wrote under the header, "Steve Ott Unveils Sabres' New Third Jersey And It's Awful." That sweater "might surpass the Islanders' third for the worst not only in hockey but in sports" (CBSSPORTS.com, 9/4). SI.com's Allan Muir wrote under the header, "The Buffalo Sabres' New Third Jersey Is Hideous!" The sweater is "flat out awful." That "two-tone yellow body with the tiny Buffalo wordmark over the logo is so inconceivably bad, I'm thinking this has to be a bit aimed at working the internet into a lather ahead of revealing the classically beautiful real new third" (SI.com, 9/4).
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