SBD/September 4, 2013/Research and Ratings

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  • Labor Day Weekend Overnight Ratings: NBC's Notre Dame Opener Down

    The opening weekend of college football led sports ratings over the weekend. ESPN earned a 3.0 overnight for the NASCAR Sprint Cup Series race from Atlanta Motor Speedway on Sunday night, down from a 3.3 rating for the same Labor Day weekend race last year. Meanwhile, with Tiger Woods finishing in 65th place, NBC earned a 2.5 overnight for the final round of the PGA Tour Deutsche Bank Championship on Monday, down from a 3.4 overnight last year, when Woods finished third. NBC also earned a 1.6 overnight for Temple-Notre Dame on Saturday afternoon, down from a 2.1 rating the net’s first Notre Dame home game last season, which was against Purdue (Austin Karp, Assistant Managing Editor). The 1.6 overnight marks the “second-lowest for a Notre Dame opener on NBC since at least 1997, ahead of only Nevada/Notre Dame in 2009 (1.3)” (SPORTSMEDIAWATCH.com, 9/3).

    The chart below lists overnight Nielsen ratings from Labor Day weekend sports telecasts.

    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    "RGIII: The Will To Win"
    8/31
    ABC
    2:00-3:00pm
    0.7
    "College Football Countdown"
    8/31
    ABC
    3:00-3:30pm
    0.8
    College Football: (regional)
    8/31
    ABC
    3:30-6:00pm
    2.2
    College Football: Georgia-Clemson
    8/31
    ABC
    8:15pm-12:00am
    4.9
    U.S. Open: Men's, Women's Third Round
    8/31
    CBS
    11:00am-6:00pm
    1.2
    EPL: Crystal Palace-Sunderland
    8/31
    NBC
    12:30-3:00pm
    0.6
    "Notre Dame pregame"
    8/31
    NBC
    3:00-3:30pm
    0.7
    College Football: Temple-Notre Dame
    8/31
    NBC
    3:30-6:00pm
    1.6
    American Le Mans Series: Baltimore Grand Prix
    9/1
    ABC
    12:00-2:00pm
    0.9
    U.S. Open: Men's, Women's Fourth Round
    9/1
    CBS
    11:00am-6:00pm
    1.6
    Diamond League Track & Field
    9/1
    NBC
    1:30-2:30pm
    0.8
    PGA Tour: Deutsche Bank Championship: Third Round
    9/1
    NBC
    2:30-6:00pm
    2.4
    U.S. Open: Men's, Women's Fourth Round
    9/2
    CBS
    11:00am-12:00pm
    1.3
    U.S. Open: Men's, Women's Fourth Round
    9/2
    CBS
    12:30-6:00pm*
    1.2
    PGA Tour: Deutsche Bank Championship: Final Round
    9/2
    NBC
    1:00-6:30pm**
    2.5
     

    NOTES: * = 12:30-4:45pm was rain coverage. ** = Coverage began on tape-delay. After a weather delay from 3:30-4:00pm ET coverage was live from 4:00pm until conclusion.

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