SBD/September 4, 2013/People and Pop Culture

Warriors Hire Kenny Lauer To New Position Of VP/Digital & Marketing

The Warriors have added to their front-office staff by hiring KENNY LAUER as VP/Digital & Marketing. The job is a new position for the Warriors as the franchise looks to increase the use of digital operations not just at Oracle Arena but also in the planning of its proposed new arena in downtown S.F. Lauer’s previous position was VP/Digital Experience at the George P. Johnson Experience Marketing Agency. He begins his new job this week. Lauer will report to Warriors CMO CHIP BOWERS and will oversee all of the team’s digital strategies and in-game operations and marketing. “This appointment will accelerate the integration of digital throughout our entire business operation," Warriors President & COO RICK WELTS said in a statement. "The creation of this new role and hiring of Kenny is an important step in our goal of growing into the most 'digitally fit' organization in the sports and entertainment industry." Lauer also has worked for Apple, was a consultant at KPMG and co-founded the Top Niche Partners marketing agency.
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