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Marketing and Sponsorship

Marketplace Roundup

In Boston, Nick Cafardo noted MLB uniform violations "are becoming more common because of more policing" by the league, which is "trying to protect licensing agreements." One "common violation is shirts being unbuttoned too low." One unbuttoned button "is allowed, but anything more than that is considered a violation." Red Sox LF Jonny Gomes said that he "had a violation this season for exposing an Under Armour logo under his jersey." The only logo "allowed to be exposed is that of Nike since it has an agreement for undershirts" (BOSTON GLOBE, 9/1).

PATCHING THINGS UP: In N.Y., Edna Ishayik noted U.S. Open seamstress Kathy Karadza's "most common task involves late requests to apply sponsors’ patches." These can be "particularly tricky because [of] size, color and placement restrictions." Lower-ranked players who "play on a court where the matches are televised can find themselves with new sponsors who want their names promoted." That was the case Friday when Karadza was "presented with an irregularly shaped VitaCoco patch to sew on Donald Young’s shirt hours before he lost a match played on the Grandstand court and broadcast on ESPN2." Player Camila Giorgi needed Karadza's "help affixing a patch from an 11th-hour sponsor, SuperTennis, an Italian tennis channel, to the front of a pale blue dress designed" by Giorgi's mother (NYTIMES.com, 9/3).

MAKING A POINT: MULTICHANNEL NEWS' John Eggerton notes the umpire chairs during ESPN2's early round coverage of the U.S. Open "were emblazoned with Time Warner Cable's name and logo." There "aren't many close-ups of the chair ... but maybe there will be enough to make TWC's point" (MULTICHANNEL NEWS, 9/2 issue).

SPELL-CHECK: ESPN.com's Darren Rovell noted souvenir soda cups sold by Notre Dame during its game against Temple on Saturday said "Figthing Irish" on them "instead of the team's properly spelled nickname." The incident "instantly became a laughing matter on social media." Notre Dame Assistant VP/PR Dennis Brown said, "It's an institutional responsibility, we're not going to be blaming individuals" (ESPN.com, 9/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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