NBC Not Setting Ad Rates For "PBC" Nationwide, SMI Extend Deal Through '17 Penske Unveils Logo For 25 Years With Miller Lite Blue-Chip Brands Migrating Toward MLS Marketplace Roundup Univ. Of Kentucky Extends Nike Deal Ugg Using NHLers For Brand Awareness LizardSkins Tape Popular Among MLBers Marketplace Roundup Audi Inks Four-Year Deal With MLS
Upcoming Conferences and Events
SBD/September 4, 2013/Marketing and Sponsorship
Published September 4, 2013
PATCHING THINGS UP: In N.Y., Edna Ishayik noted U.S. Open seamstress Kathy Karadza's "most common task involves late requests to apply sponsors’ patches." These can be "particularly tricky because [of] size, color and placement restrictions." Lower-ranked players who "play on a court where the matches are televised can find themselves with new sponsors who want their names promoted." That was the case Friday when Karadza was "presented with an irregularly shaped VitaCoco patch to sew on Donald Young’s shirt hours before he lost a match played on the Grandstand court and broadcast on ESPN2." Player Camila Giorgi needed Karadza's "help affixing a patch from an 11th-hour sponsor, SuperTennis, an Italian tennis channel, to the front of a pale blue dress designed" by Giorgi's mother (NYTIMES.com, 9/3).
MAKING A POINT: MULTICHANNEL NEWS' John Eggerton notes the umpire chairs during ESPN2's early round coverage of the U.S. Open "were emblazoned with Time Warner Cable's name and logo." There "aren't many close-ups of the chair ... but maybe there will be enough to make TWC's point" (MULTICHANNEL NEWS, 9/2 issue).
SPELL-CHECK: ESPN.com's Darren Rovell noted souvenir soda cups sold by Notre Dame during its game against Temple on Saturday said "Figthing Irish" on them "instead of the team's properly spelled nickname." The incident "instantly became a laughing matter on social media." Notre Dame Assistant VP/PR Dennis Brown said, "It's an institutional responsibility, we're not going to be blaming individuals" (ESPN.com, 9/3).