Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role Company Makes J.R. Smith Tattoo T-Shirts Coastal Carolina Reaping CWS Benefits Reese's Uses Vonn For Oly Campaign USATF Inks Five-Year Deal For Supplements CWS, U.S. Swim Trials Gain Sponsorships Marketplace Roundup Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon
SBD/September 4, 2013/Marketing and Sponsorship
Published September 4, 2013
PATCHING THINGS UP: In N.Y., Edna Ishayik noted U.S. Open seamstress Kathy Karadza's "most common task involves late requests to apply sponsors’ patches." These can be "particularly tricky because [of] size, color and placement restrictions." Lower-ranked players who "play on a court where the matches are televised can find themselves with new sponsors who want their names promoted." That was the case Friday when Karadza was "presented with an irregularly shaped VitaCoco patch to sew on Donald Young’s shirt hours before he lost a match played on the Grandstand court and broadcast on ESPN2." Player Camila Giorgi needed Karadza's "help affixing a patch from an 11th-hour sponsor, SuperTennis, an Italian tennis channel, to the front of a pale blue dress designed" by Giorgi's mother (NYTIMES.com, 9/3).
MAKING A POINT: MULTICHANNEL NEWS' John Eggerton notes the umpire chairs during ESPN2's early round coverage of the U.S. Open "were emblazoned with Time Warner Cable's name and logo." There "aren't many close-ups of the chair ... but maybe there will be enough to make TWC's point" (MULTICHANNEL NEWS, 9/2 issue).
SPELL-CHECK: ESPN.com's Darren Rovell noted souvenir soda cups sold by Notre Dame during its game against Temple on Saturday said "Figthing Irish" on them "instead of the team's properly spelled nickname." The incident "instantly became a laughing matter on social media." Notre Dame Assistant VP/PR Dennis Brown said, "It's an institutional responsibility, we're not going to be blaming individuals" (ESPN.com, 9/3).