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SBD/September 4, 2013/Marketing and Sponsorship
The Walk Of Life: Tom Brady Stars In Latest Ugg For Men Ad Campaign
Published September 4, 2013
CENTER OF ATTENTION: Brady appeared on CNBC this morning to discuss his TB12 Sports Therapy Center. He said the center "should be open in a week or two" and its main principle is to have a "well-rounded approach to being your best at any age and that is a lifestyle decision." CNBC's Andrew Ross Sorkin said Brady "seems to take a different approach to sponsorships than a lot of other athletes" in that Brady tries to "take equity" in the company he is endorsing. Brady: "I'm in a very fortunate position where I'm able to choose the things that I really believe in and be associated with people that I have the same vision. I think how I feel about what I represent is important to me." Brady said, "When I'm choosing to put my name behind something like TB12 Sports Therapy Center I wholly believe in everything that we're trying to accomplish there." At the end of the interview, CNBC's Joe Kernen noted Brady is married to a supermodel, is good-looking, intelligent and wealthy, and asked, "Are you bad at something or you've got some vice of some sort? … Anything that you can tell us that is disgusting about you? Just give me something." Brady said of Patriots Owner Robert Kraft, who had appeared on the net earlier in the day, "If he's on there the rest of the day, I'm sure he's got a couple of stories in him. I'm sure I do plenty of things that annoy my wife" ("Squawk Box," CNBC, 9/4).