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SBD/September 4, 2013/Leagues and Governing Bodies
Roger Goodell, Robert Kraft Among NFL-Related Guests On CNBC's "Squawk Box"
Published September 4, 2013
SUNDAY FUN DAY: There were reports last month the NFL talked with Google regarding the Sunday Ticket package. Goodell said, "We want to make sure that that continues to be available to a specific audience … and it will complement our broadcast audience. We're not trying to drive eyeballs away from the broadcast partners, we're trying to use that content in a very isolated fashion to create a premium experience that our fans love. That's why the Sunday Ticket package has been so successful. We have to figure out how to continue that as technology is changing ,and as mobile continues to develop there are new opportunities for us to be able to reach those fans and that's what fans demand."
LIFT AND PLAY: Johnson and Tisch appeared together live via satellite from Tiffany’s in N.Y., where the Lombardi Trophy was on display, and Kernen told Johnson to turn around and grab the trophy. Johnson said, "You can't just grab it. You need gloves. You have to have white gloves now." Tisch told Kernen that "you can't see how many security people from Tiffany's are here guarding the Super Bowl trophy behind us." Kernen, referencing Kraft giving one of his Super Bowl rings to Russian President Vladimir Putin as a “gift,” said, "Woody, we've seen Super Bowl rings disappear. I don’t know why you just can't walk off with that trophy." In the background, Kraft could be heard saying, "Touché. That was good." Johnson added, "Ask Bob, he was good at that" (“Squawk Box,” CNBC, 9/4).