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Competitor Group Ceases Race Funding For Elite Runners In North American Races
Published September 4, 2013
BITING THE HAND THAT FEEDS? In Utah, Amy Donaldson wrote, "The truth is that CGI built the RNR series on the backs of runners like Keflezighi." Having elite runners in town "means a lot more media coverage." That coverage "attracts recreational runners," and having "thousands of people sign up for a race that they know they’ll never win is how a company like CGI makes millions." If Competitor is "really interested in investing in the back-of-the-pack, they should do more to put us in touch with and in the same room as the sport’s most elite athletes." Donaldson: "I don’t want more bananas and bagels; I want to an hour with Olympic bronze medalist Deena Kastor" (DESERET NEWS, 9/2).