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Final Ratings: FS1 Shows Go Lower After Premieres; ManU-Chelsea Up For NBCSN

FS1 averaged 157,000 viewers in primetime for the week of Aug. 19-25 -- its first full week on the air -- ahead of other cable sports networks like Golf Channel (132,000), NBCSN (96,000) and ESPNU (63,000) during the same period. The net's average was below those for MLB Network (196,000) and NFL Network (384,000). FS1’s most-viewed telecast last week was the NASCAR Camping World Truck Series UNOH 200 from Bristol Motor Speedway on Aug. 21 with 540,000 viewers. That audience was on par with an ESPN2 Little League World Series telecast from Aug. 19. FS1’s “Crowd Goes Wild” peaked at 179,000 viewers during the net’s first week (Aug. 23). The 5:00pm ET show premiered to 74,000 viewers on Aug. 19 and had a weeklong low of 29,000 viewers on Aug. 22. Meanwhile, the net’s “Fox Sports Live” 11:00pm show had its best audience of the week on Aug. 19 with 82,000 viewers (Austin Karp, Assistant Managing Editor).

HE’S BACK: The Aug. 26 premiere of “Olbermann” on ESPN2 drew 319,000 viewers, “a slight boost from what the time period averaged in August of last year when it drew roughly 239,000 viewers.” Among men 18-49 and 25-54, the show “was steady” (HOLLYWOODREPORTER.com, 8/28).

KICK START: NBCSN averaged 536,000 viewers for the EPL Manchester United-Chelsea match on Aug. 26, marking the second-best early-season (pre-December) EPL audience in the U.S. all-time, behind only ESPN2’s ManU-Tottenham Hotspur match on Aug. 22, 2011. Since the kickoff of the EPL season (10-day period), NBCSN's ratings have doubled, P18-49 rating have tripled and P25-54 ratings have quadrupled (Karp).

The charts below list final Nielsen ratings from weekend sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NFL Preseason: Vikings-49ers
8/25
NBC
8:08-11:02pm
5.2
8,176
NFL Preseason: Seahawks-Packers
8/23
CBS
8:00-11:15pm
4.8
7,684
NASCAR Sprint Cup Series: Bristol
8/24
ABC
7:30-11:15pm
3.9
6,322
NFL Preseason: Saints-Texans
8/25
Fox
4:00-7:00pm
3.7
n/a
PGA Tour: The Barclays: Final Round
8/25
CBS
2:00-6:00pm
3.0
n/a
NFL Preseason: Rams-Broncos
8/24
CBS
8:00-11:21pm
2.9
4,416
Little League World Series Championship: Japan-Chula Vista (CA)
8/25
ABC
3:00-6:15pm
2.5
3,947
Little League World Series: U.S. Championship: Chula Vista (CA)-Westport (CT)
8/24
ABC
3:45-6:30pm
2.1
3,147
"NASCAR Countdown"
8/24
ABC
7:00-7:30pm
2.1
3,064
PGA Tour: The Barclays: Third Round
8/24
CBS
3:00-6:00pm
1.8
n/a
MLB: (regional)
8/24
Fox
4:00-7:30pm
1.5
n/a
"Madden NFL 14 Pigskin Pro-Am"
8/25
NBC
7:00-8:00pm
1.5
2,300
Little League World Series: Int'l Championship: Japan-Mexico
8/24
ABC
12:30-3:45pm
1.4
2,094
Horse Racing: Saratoga: Travers and King's Bishop
8/24
NBC
4:30-6:00pm
0.6
861
EPL: Aston Villa-Arsenal
8/24
NBC
12:30-2:30pm
0.6
789
U.S. Open: Arthur Ashe Kids' Day
8/25
CBS
12:00-1:30pm
0.5
n/a
Ironman World Championships (repeat)
8/25
NBC
1:30-3:00pm
0.5
630
ATP Winston-Salem Open Final: Jurgen Meltzer d. Gael Monfils
8/24
CBS
12:30-3:00pm
0.4
n/a
"U.S. Open preview"
8/25
CBS
1:30-2:00pm
0.4
n/a
World of Adventure Sports
8/25
NBC
3:00-4:00pm
0.4
543
Cycling: USA Pro Challenge: Stage 6
8/24
NBC
2:30-4:30pm
0.3
467
Cycling: USA Pro Challenge: Stage 7
8/25
NBC
4:00-6:00pm
0.4
457
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NFL Preseason: Steelers-Redskins
8/19
ESPN
7:59-11:07pm
3.8
5,575
NFL Preseason: Panthers-Ravens
8/22
ESPN
8:00-11:05pm
2.7
3,954
Little League World Series: Chula Vista (CA)-Westport (CT)
8/21
ESPN
8:00-11:00pm
1.3
1,957
MLB: Red Sox-Dodgers
8/25
ESPN
8:00-11:13pm
1.3
1,899
NASCAR Nationwide Series: Bristol
8/23
ESPN
7:30-9:30pm
1.1
1,687
Little League World Series: 3rd Place: Mexico-Westport (CT)
8/25
ESPN
11:00am-1:50pm
1.0
1,454
Little League World Series: Sammamish (WA)-Nashville (TN)
8/20
ESPN2
8:00-10:05pm
0.9
1,397
"Monday Night Countdown"
8/19
ESPN
7:00-7:59pm
1.0
1,394
NFL Preseason: Bills-Redskins
8/24
NFLN
4:30-7:28pm
0.8
1,198
Little League World Series: Sammamish (WA)-Urbandale (IA)
8/19
ESPN2
8:00-10:16pm
0.7
1,106

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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