SBD/August 30, 2013/Media

Final Ratings: FS1 Shows Go Lower After Premieres; ManU-Chelsea Up For NBCSN

FS1 averaged 157,000 viewers in primetime for the week of Aug. 19-25 -- its first full week on the air -- ahead of other cable sports networks like Golf Channel (132,000), NBCSN (96,000) and ESPNU (63,000) during the same period. The net's average was below those for MLB Network (196,000) and NFL Network (384,000). FS1’s most-viewed telecast last week was the NASCAR Camping World Truck Series UNOH 200 from Bristol Motor Speedway on Aug. 21 with 540,000 viewers. That audience was on par with an ESPN2 Little League World Series telecast from Aug. 19. FS1’s “Crowd Goes Wild” peaked at 179,000 viewers during the net’s first week (Aug. 23). The 5:00pm ET show premiered to 74,000 viewers on Aug. 19 and had a weeklong low of 29,000 viewers on Aug. 22. Meanwhile, the net’s “Fox Sports Live” 11:00pm show had its best audience of the week on Aug. 19 with 82,000 viewers (Austin Karp, Assistant Managing Editor).

HE’S BACK: The Aug. 26 premiere of “Olbermann” on ESPN2 drew 319,000 viewers, “a slight boost from what the time period averaged in August of last year when it drew roughly 239,000 viewers.” Among men 18-49 and 25-54, the show “was steady” (HOLLYWOODREPORTER.com, 8/28).

KICK START: NBCSN averaged 536,000 viewers for the EPL Manchester United-Chelsea match on Aug. 26, marking the second-best early-season (pre-December) EPL audience in the U.S. all-time, behind only ESPN2’s ManU-Tottenham Hotspur match on Aug. 22, 2011. Since the kickoff of the EPL season (10-day period), NBCSN's ratings have doubled, P18-49 rating have tripled and P25-54 ratings have quadrupled (Karp).

The charts below list final Nielsen ratings from weekend sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NFL Preseason: Vikings-49ers
8/25
NBC
8:08-11:02pm
5.2
8,176
NFL Preseason: Seahawks-Packers
8/23
CBS
8:00-11:15pm
4.8
7,684
NASCAR Sprint Cup Series: Bristol
8/24
ABC
7:30-11:15pm
3.9
6,322
NFL Preseason: Saints-Texans
8/25
Fox
4:00-7:00pm
3.7
n/a
PGA Tour: The Barclays: Final Round
8/25
CBS
2:00-6:00pm
3.0
n/a
NFL Preseason: Rams-Broncos
8/24
CBS
8:00-11:21pm
2.9
4,416
Little League World Series Championship: Japan-Chula Vista (CA)
8/25
ABC
3:00-6:15pm
2.5
3,947
Little League World Series: U.S. Championship: Chula Vista (CA)-Westport (CT)
8/24
ABC
3:45-6:30pm
2.1
3,147
"NASCAR Countdown"
8/24
ABC
7:00-7:30pm
2.1
3,064
PGA Tour: The Barclays: Third Round
8/24
CBS
3:00-6:00pm
1.8
n/a
MLB: (regional)
8/24
Fox
4:00-7:30pm
1.5
n/a
"Madden NFL 14 Pigskin Pro-Am"
8/25
NBC
7:00-8:00pm
1.5
2,300
Little League World Series: Int'l Championship: Japan-Mexico
8/24
ABC
12:30-3:45pm
1.4
2,094
Horse Racing: Saratoga: Travers and King's Bishop
8/24
NBC
4:30-6:00pm
0.6
861
EPL: Aston Villa-Arsenal
8/24
NBC
12:30-2:30pm
0.6
789
U.S. Open: Arthur Ashe Kids' Day
8/25
CBS
12:00-1:30pm
0.5
n/a
Ironman World Championships (repeat)
8/25
NBC
1:30-3:00pm
0.5
630
ATP Winston-Salem Open Final: Jurgen Meltzer d. Gael Monfils
8/24
CBS
12:30-3:00pm
0.4
n/a
"U.S. Open preview"
8/25
CBS
1:30-2:00pm
0.4
n/a
World of Adventure Sports
8/25
NBC
3:00-4:00pm
0.4
543
Cycling: USA Pro Challenge: Stage 6
8/24
NBC
2:30-4:30pm
0.3
467
Cycling: USA Pro Challenge: Stage 7
8/25
NBC
4:00-6:00pm
0.4
457
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NFL Preseason: Steelers-Redskins
8/19
ESPN
7:59-11:07pm
3.8
5,575
NFL Preseason: Panthers-Ravens
8/22
ESPN
8:00-11:05pm
2.7
3,954
Little League World Series: Chula Vista (CA)-Westport (CT)
8/21
ESPN
8:00-11:00pm
1.3
1,957
MLB: Red Sox-Dodgers
8/25
ESPN
8:00-11:13pm
1.3
1,899
NASCAR Nationwide Series: Bristol
8/23
ESPN
7:30-9:30pm
1.1
1,687
Little League World Series: 3rd Place: Mexico-Westport (CT)
8/25
ESPN
11:00am-1:50pm
1.0
1,454
Little League World Series: Sammamish (WA)-Nashville (TN)
8/20
ESPN2
8:00-10:05pm
0.9
1,397
"Monday Night Countdown"
8/19
ESPN
7:00-7:59pm
1.0
1,394
NFL Preseason: Bills-Redskins
8/24
NFLN
4:30-7:28pm
0.8
1,198
Little League World Series: Sammamish (WA)-Urbandale (IA)
8/19
ESPN2
8:00-10:16pm
0.7
1,106
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