Raiders Allow Fans To Reserve PSLs For Vegas Chiefs Find Early Success In St. Louis Market Bills Hire Talent Consultant To Improve Image Eagles' Lurie Praises Howie Roseman For Rebuild NFL Panthers Not Hiring New Team President Browns May Change Uniforms Again In '20 Lions Hoping For Super Bowl Or NFL Draft Pirates' Support Of Kang Coming Under Scrutiny NFL Owners Approve Raiders Relocation Oakland Pol Wants Raiders Out Of Coliseum
SBD/August 30, 2013/Franchises
Published August 30, 2013
"X" MARKS THE SPOT: ESPN.com's Michael DiRocco reported the NFL "has agreed to change the official abbreviation for the Jaguars from JAC to JAX." The change occurred "thanks to a social media campaign, plus some behind-the-scenes work" from Jaguars Digital Media Manager Chris Burdett. A vocal group of Jags fans "have been fighting the JAC vs. JAX battle with the NFL office for several years." The "unofficial abbreviation of the city is JAX and it drove some fans nuts that the league was using JAC." Burdett had "been trying to get that changed since the end of last season, without much success" (ESPN.com, 8/29).
CUBAN'S HANDS ON APPROACH: In Dallas, Candace Carlisle noted Mavericks Owner Mark Cuban "recently unveiled his team's new website design, saying he hopes the move will drive more ticket and merchandise sales." Cuban said that while the site is finished, the project "will continue to evolve to optimize sales." He said, "I defined the look I wanted and how I wanted it to operate." Carlisle wrote the site, designed and developed by Pixel Jar and Nien Studios, is "much cleaner and user-friendly" (BIZJOURNALS.com, 8/29).