Grassroots Approach Spurred United's MLS Expansion Packers To Don New Throwback In '15 Franchise Notes Goodell Working With Titans On Ownership Structure A's Launch Latest TV Ad Campaign Dynamo, D-League Vipers Partnering On USL Team Dodgers Spend Big On Cuban OF Olivera Titans President Insists Team Isn't For Sale Bears' McCaskey Met With McDonald Before Signing Benson Addresses Family Lawsuit
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SBD/August 30, 2013/Franchises
Published August 30, 2013
"X" MARKS THE SPOT: ESPN.com's Michael DiRocco reported the NFL "has agreed to change the official abbreviation for the Jaguars from JAC to JAX." The change occurred "thanks to a social media campaign, plus some behind-the-scenes work" from Jaguars Digital Media Manager Chris Burdett. A vocal group of Jags fans "have been fighting the JAC vs. JAX battle with the NFL office for several years." The "unofficial abbreviation of the city is JAX and it drove some fans nuts that the league was using JAC." Burdett had "been trying to get that changed since the end of last season, without much success" (ESPN.com, 8/29).
CUBAN'S HANDS ON APPROACH: In Dallas, Candace Carlisle noted Mavericks Owner Mark Cuban "recently unveiled his team's new website design, saying he hopes the move will drive more ticket and merchandise sales." Cuban said that while the site is finished, the project "will continue to evolve to optimize sales." He said, "I defined the look I wanted and how I wanted it to operate." Carlisle wrote the site, designed and developed by Pixel Jar and Nien Studios, is "much cleaner and user-friendly" (BIZJOURNALS.com, 8/29).