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SBD/August 29, 2013/Media
ESPN Revamps NFL Coverage With New Strategies For TV, Online
Published August 29, 2013
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PREGAME SHOWS SHAKE THINGS UP: ESPN's "Sunday NFL Countdown" will focus more on its talent lineup than in years past. ESPN NFL Studio Shows Senior Coordinating Producer Seth Markman said he aims to make former players Ray Lewis, Keyshawn Johnson and Cris Carter the stars of the show, with the goal of "hearing from them as much as possible over the three hours." Meanwhile, Suzy Kolber will have a bit of a different role on the show, reporting from a small set at the site of the early afternoon game that ESPN deems the biggest of the day. Markman said the show's new on-site set will feature Kolber alongside either Ron Jaworski or Merril Hoge. "Sunday NFL Countdown" also will more prominently feature fantasy expert Matthew Berry, who will appear each week as soon as inactives are announced around 11:45am to give real-time fantasy advice. Markman said this element was something the show "has been lacking in the past," adding he is sure "the audience is out there for it." ESPN's "Monday Night Countdown" sees a few changes this year as well, most notably the addition of Lewis to the on-site crew of Stuart Scott, Steve Young and Trent Dilfer. Markman said ESPN also will "change the balance of the show." Whereas previously the show's studio line-up led by Chris Berman has driven most of the content, the majority of the show will now come from the crew on-site.