SBD/August 29, 2013/Marketing and Sponsorship

NFL Marketing Notes: Tide Rolls Out Program For Players As Photojournalists

Second-year NFL sponsor Tide this morning is announcing it has inked a player from each NFL team to serve as a "photojournalist." The players, including Saints QB Drew Brees and Cowboys LB DeMarcus Ware, are dubbed Tide Team Captains. They will periodically throughout the season post on Twitter pictures of fans displaying team colors. Tide also will work with some teams to post images after big wins that capture the clubs' colors. Tide then will post the images to its Facebook page. Platinum Rye Entertainment cut the player deals (Daniel Kaplan, Staff Writer).

NFL PLAYERS SERVING AS "PHOTOJOURNALISTS" FOR TIDE
49ers RB Marcus Lattimore Jaguars K Josh Scobee
Bears CB Charles Tillman Jets RB Chris Ivory
Bengals WR A.J. Green Lions RB Reggie Bush
Bills RB Fred Jackson Packers DT B.J. Raji
Broncos WR Eric Decker Panthers TE Greg Olsen
Browns LB Barkevious Mingo Patriots S Devin McCourty
Buccaneers RB Doug Martin Raiders CB D.J. Jayden
Cardinals CB Patrick Peterson Rams DE Chris Long
Chargers WR Danny Woodhead Ravens RB Ray Rice
Chiefs OT Eric Fisher Redskins RB Alfred Morris
Colts CB Vontae Davis Saints QB Drew Brees
Cowboys LB DeMarcus Ware Seahawks S Earl Thomas
Dolphins DE Dion Jordan Steelers LB LaMarr Woodley
Eagles TE Brent Celek Texans RB Ben Tate
Falcons LB Sean Witherspoon Titans CB Jason McCourty
Giants LB Mark Kerzlich Vikings TE Kyle Rudolph
   

LOADED BANDWAGON: Ravens VP/Corporate Sales & Business Development Kevin Rochlitz said that after the team's Super Bowl XLVII win, the sales department "increased its advertising inventory" by 10-12%. In Baltimore, Ryan Sharrow noted M&T Bank Stadium upgrades, including "two new video boards at Gates A and D, have presented the team with additional selling opportunities." Rochlitz said that the team "reached its sponsorship goal," but the franchise "continues to sell." The new sponsors include Ashley Furniture, Royal Farms, Burger King, McDonald's, Carroll Fuel Home Services, Cover Girl, Pandora Jewelry, T. Rowe Price, Thompson Creek Window, McCormick's Grill Mates, Southwest Airlines, and Dietz & Watson (BIZJOURNALS.com, 8/28).

ENJOY YOUR STAY: MEDIA POST's Tanya Irwin noted Courtyard by Marriott is "kicking off its third year as the official hotel" of the NFL, and "the effort includes two football-centric TV spots with the NFL Network's Rich Eisen." On Sept. 5, guests in all 850-plus locations "will be greeted with a Pepsi Kickoff pack" that includes Pepsi NEXT, Tostitos and and instant scratch-off cards for thousands of prizes. Guests staying at one of seven Courtyards "will be treated to a VIP invite-only event featuring NFL legends, raffles and tailgate food." Guests checking into the hotel on weekday game nights this season "will receive an instant win scratch-off card that includes thousands of prizes such as Wilson Pee Wee Footballs, Madden NFL 25 video games, Pepsi Tailgate Chairs and gift cards" (MEDIAPOST.com, 8/28).
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