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College Football Preview

Boston College AD Brad Bates Committed To Change, Acknowledges Tough Local Market

Boston College AD Brad Bates already has "made a potentially tenure-defining hire" in football coach Steve Addazio and is "developing a strategic plan for the department that he hopes will both outline the BC athletics vision and define how to achieve it," according to Jack McCluskey of ESPN BOSTON. Bates said, "Sports in our society are highly valued. They inherently have a marketing aspect to them. And if you’re having success and your students are leaders in the community it’s a very effective and successful marketing vehicle for the entire university." Addazio during the offseason wanted to "redo his office and the Eagles’ locker room in Alumni Stadium and to give the football offices in the Yawkey Center a facelift." He also wanted to "upgrade the video system the team uses." All those requests "were met." Addazio said of the new video system, "That’s pretty expensive stuff. We upgraded all that. ... We’re right where we need to be there. So the administration is real committed to going about the business." Bates knew before he took the job in October '12 there "were game-day deficiencies on and off the field." BC has announced "expanded tailgating options, new hospitality tents outside Alumni Stadium before football games and a new student ticketing plan." Bates said, "We need to create a waiting list. We need to sell out our events. There’s a resource side to that, clearly. But it can’t be exclusively focused on the money and resources." He added, "Not only are we competing against the local professional teams and our ACC counterparts, but there are a lot of ways you can spend your entertainment dollar in the city of Boston" (ESPNBOSTON.com, 8/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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