SBD/August 28, 2013/Media

Yahoo-NBC Alliance Maintains Top Spot In ComScore Monthly Sports Rankings

The Yahoo Sports-NBC Sports digital alliance and ESPN again held by a sizable margin the top two spots in monthly comScore multi-platform reach rankings of U.S. sports sites in July, the last month before football-related traffic boosts much of the category for the remainder of the year. The rest of the category largely held form from recent months, but significant changes are expected beginning with the August metrics report. ESPN, as is custom, led in consumption metrics, posting an average of 90.8 minutes per user during the month (Eric Fisher, Staff Writer). 

RANK
SITE
UNIQUES (000)
1
Yahoo Sports-NBC Sports Network*
52,684
2
ESPN
46,841
3
Foxsports.com on MSN
36,758
4
Bleacher Report-Turner Sports Network**
30,504
5
USA Today Sports Media Group***
30,288
6
MLB
29,536
7
Sporting News Media/Perform Sports
23,395
8
SB Nation
20,583
9
CBS Sports
18,613
10
Stack Media
16,125
11
NFL Internet Group
16,088
12
Sports Illustrated sites
12,985
13
Active.com sites
11,190
14
RantSports.com
8,337
15
Deadspin
6,124
   

CHART NOTES: * = Includes Rivals.com, ThePostGame.com, and Rotoworld. ** = Sites includes NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win.

YAHOO REBRANDS: Yahoo yesterday launched a brand-wide redesign of its web pages, including Yahoo Sports, bringing a more consistent look and experience across its seven main web destinations. For the Sports site specifically, the new format is intended to increase the ease with which users can access their favorite team- and league-specific content, as well as content from exclusive partners like NBC Sports. Yahoo Fantasy offerings also have been redesigned, again with an emphasis on ease of use. The Yahoo Sports redesigns also will take effect on the iOS, Android phone and tablet versions of the site. Yahoo Sports Head of Products Brian Marshall said the new site "brings a personalized content stream front-and-center and provides one-click access to users' favorite teams." He added the redesign is the "next step in creating a consistent more personalized sports experience" (Preston Bounds, Staff Writer).

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