SBD/August 27, 2013/Media

DirecTV Exploring Different Pricing Plans For NFL Sunday Ticket

DirecTV is "considering offering different pricing plans for the NFL Sunday Ticket package and is asking consumers about how much they would pay" for new versions, including a "cheaper Internet-only option," according to Liana Baker of REUTERS. The package, which costs about $300 per year, is "an important tool for DirecTV to attract new subscribers and the company has said about 2 million people receive the service." DirecTV in a consumer survey "offers options as low as $26 per month for the Internet-only version," and also "proposed a 'My Team' package where subscribers would choose their favorite team and just have access to those games every Sunday, paying less than they would for the entire league lineup." BTIG Research Media Analyst Rich Greenfield said that DirecTV is "tinkering with its pricing and examining the business model of its NFL deal to gauge whether it is worth securing a new contract with the league." DirecTV "began offering online packages for Sunday Ticket in 2007, but did not promote them heavily." It also has "allowed customers the option to stream Sunday Ticket through Sony's PlayStation video game console" (REUTERS, 8/23).
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