AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks Bubba Wallace Lands New Sponsor Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup
SBD/August 27, 2013/Marketing and Sponsorship
Wheels & Deals: NASCAR, HP Engagement Center Allows Real-Time Feedback
Published August 27, 2013
SMOKE SHOP: Izod IndyCar Series team Rahal Letterman Lanigan Racing yesterday announced that blu eCigs will be the primary sponsor for the No. 15 car driven by Graham Rahal at the Sept. 1 Grand Prix of Baltimore. It also will sponsor Rahal at the Oct. 5-6 Grand Prix of Houston doubleheader. blu eCigs has been an associate sponsor of the car for the entire '13 season (blu eCigs).
SHELL SHOCK: REUTERS' Alan Baldwin reported Greenpeace activists "scaled the main grandstand" shortly before the start of the Belgian F1 Grand Prix on Sunday and unfurled a banner protesting against race sponsor Shell's "activities in the Arctic." The banner, dropped just prior to the race, read, "Arctic Oil? Shell no!" (REUTERS, 8/25).