SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 27, 2013/Marketing and Sponsorship
Wheels & Deals: NASCAR, HP Engagement Center Allows Real-Time Feedback
Published August 27, 2013
SMOKE SHOP: Izod IndyCar Series team Rahal Letterman Lanigan Racing yesterday announced that blu eCigs will be the primary sponsor for the No. 15 car driven by Graham Rahal at the Sept. 1 Grand Prix of Baltimore. It also will sponsor Rahal at the Oct. 5-6 Grand Prix of Houston doubleheader. blu eCigs has been an associate sponsor of the car for the entire '13 season (blu eCigs).
SHELL SHOCK: REUTERS' Alan Baldwin reported Greenpeace activists "scaled the main grandstand" shortly before the start of the Belgian F1 Grand Prix on Sunday and unfurled a banner protesting against race sponsor Shell's "activities in the Arctic." The banner, dropped just prior to the race, read, "Arctic Oil? Shell no!" (REUTERS, 8/25).