NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/August 27, 2013/Marketing and Sponsorship
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Published August 27, 2013
SMOKE SHOP: Izod IndyCar Series team Rahal Letterman Lanigan Racing yesterday announced that blu eCigs will be the primary sponsor for the No. 15 car driven by Graham Rahal at the Sept. 1 Grand Prix of Baltimore. It also will sponsor Rahal at the Oct. 5-6 Grand Prix of Houston doubleheader. blu eCigs has been an associate sponsor of the car for the entire '13 season (blu eCigs).
SHELL SHOCK: REUTERS' Alan Baldwin reported Greenpeace activists "scaled the main grandstand" shortly before the start of the Belgian F1 Grand Prix on Sunday and unfurled a banner protesting against race sponsor Shell's "activities in the Arctic." The banner, dropped just prior to the race, read, "Arctic Oil? Shell no!" (REUTERS, 8/25).