Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Colleges

Circling The Wagons: AD Rick George Working To Revamp Image Of Colorado Athletics

While improving the Univ. of Colorado athletic department's image "relies partly on the football team winning games this season, many experts say the Boulder campus could be doing more to shape the public's perception," according to Sarah Kuta of the Boulder DAILY CAMERA. New CU AD Rick George said that he "plans to mill around at tailgates before every home game this season to hear how fans feel about everything from the game-day experience to the team's performance on the field." George said, "I'm very comfortable making decisions, but I like to get input. I like to hear what people are saying. Having that input on how they feel about things is vitally important at all levels." George said that he "hopes to outline a strategic plan for the Athletic Department, which will include a marketing plan," by April. George, after less than two weeks on the job, said that he "couldn't provide specific plans for improving Colorado's image, but he knows he and the department's marketing team will have to get 'creative.'" CU last year spent around $1.1M on marketing and promotions, which is "comparable to fellow Pac-12 schools Arizona State and Washington." CU Associate AD/External Affairs & CMO Matt Biggers said, "Honestly, our brand is very strong. The CU brand nationally is very strong. It's very easy for that to sometimes maybe get overshadowed because football is so prominent and gets a lot of the attention." CU last year as a 1-11 football program brought in $28M, "almost seven times more" than the $4.7M brought in by the 21-12 men's basketball team (Boulder DAILY CAMERA, 8/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/27/Colleges/Colorado.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/27/Colleges/Colorado.aspx

CLOSE