SBD/August 26, 2013/Research and Ratings

Overnight Ratings: LLWS Up On ABC; CBS Has Best Barclays Final Round Since '07

The Little League World Series World Championship yesterday, which saw Japan defeat a team from Chula Vista ,Calif., earned a 2.6 overnight rating on ABC, up 24% from the championship last year.  Saturday’s Japan-Mexico Int’l Championship earned a 1.6 overnight, up from a 1.4 for Japan-Panama last year, while the U.S. Championship between Chula Vista and Westport, Conn., earned a 2.2 overnight, flat compared to ’12. Meanwhile, ABC earned a 3.2 overnight for the NASCAR Sprint Cup Series Irwin Tools Night Race from Bristol Motor Speedway, down from a 3.5 for the same race last year. CBS yesterday aired the final round of The Barclays PGA Tour event, which saw Adam Scott win the event. The telecast earned a 3.7 overnight, marking the best for the event’s final round since it became part of the FedExCup Playoffs in ’07. Saturday’s 2.2 overnight for the third round was also the best since ’07. Vikings-49ers on NBC yesterday topped all weekend sports telecasts with a 5.8 overnight. CBS’ Seahawks-Packers on Friday night earned a 4.9 overnight, which is tied for the net’s best preseason overnight since ’02. ESPN earned a 0.3 overnight for last night’s MLS Timbers-Sounders game, which featured the Seattle debut for Sounders F Clint Dempsey.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
NFL Preseason: Seahawks-Packers
8/23
CBS
8:00-11:00pm
4.9
Little League World Series: Int'l Championship: Japan-Mexico
8/24
ABC
12:30-3:45pm
1.6
Little League World Series: U.S. Championship: Chula Vista (CA)-Westport (CT)
8/24
ABC
3:45-6:30pm
2.2
"NASCAR Countdown"
8/24
ABC
7:00-7:30pm
1.7
NASCAR Sprint Cup Series: Bristol
8/24
ABC
7:30-11:15pm
3.2
ATP Winston-Salem Open Final: Jurgen Meltzer d. Gael Monfils
8/24
CBS
12:30-3:00pm
0.4
PGA Tour: The Barclays: Third Round
8/24
CBS
3:00-6:00pm
2.2
NFL Preseason: Rams-Broncos
8/24
CBS
8:00-11:00pm
3.1
MLB: (regional)
8/24
Fox
4:00-7:30pm
1.9
EPL: Aston Villa-Liverpool
8/24
NBC
12:30-2:30pm
0.7
Cycling: USA Pro Challenge: Stage 6
8/24
NBC
2:30-4:30pm
0.4
Horse Racing: Saratoga: Travers and King's Bishop
8/24
NBC
4:30-6:00pm
0.7
Little League World Series Championship: Japan-Chula Vista (CA)
8/25
ABC
3:00-6:15pm
2.6
U.S. Open: Arthur Ashe Kids' Day
8/25
CBS
12:00-1:30pm
0.7
"U.S. Open preview"
8/25
CBS
1:30-2:00pm
0.6
PGA Tour: The Barclays: Final Round
8/25
CBS
2:00-6:00pm
3.7
NFL Preseason: Saints-Texans
8/25
Fox
4:00-7:00pm
4.2
Ironman World Championships (repeat)
8/25
NBC
1:30-3:00pm
0.4
World of Adventure Sports
8/25
NBC
3:00-4:00pm
0.4
Cycling: USA Pro Challenge: Stage 7
8/25
NBC
4:00-6:00pm
0.4
"Madden NFL 14 Pigskin Pro-Am"
8/25
NBC
7:00-8:00pm
1.6
NFL Preseason: Vikings-49ers
8/25
NBC
8:00-11:00pm
5.8
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