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SBD/August 26, 2013/Classified AdvertisementsPrint All
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The NHL is coming off a year that, despite a shortened season, saw strong results in viewership and attendance. With attention now focused on the season ahead, the league aims to build upon that momentum and generate additional growth. Before the first puck is dropped, we’ll examine the marketing strategies planned by the league and teams, the activation plans in store among sponsors, and what television partners have in the works to keep fans focused on hockey.
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