SBD/August 23, 2013/Media

Audience Trends Lower For FS1's "Fox Sports Live" After Debut 11:00pm Show

FS1's peak audience for its 11:00pm ET edition of "Fox Sports Live" came during its inaugural show last Saturday, as the net averaged 476,000 viewers for the program that had a lead-in from UFC Fight Night. That telecast, which featured Chael Sonnen defeating Shogun Rua in the main card, was FS1's best draw on its first day, with the bout averaging 1.8 million viewers. So far, "Fox Sports Live" has had two live lead-in sports event programs, those being Saturday’s UFC bout and Monday's Golden Boy boxing event. Overall numbers show that the 11:00pm broadcast lost audience over its first four nights, while seeing a slight increase on Wednesday evening. In terms of the demo makeup of the “Fox Sports Live” viewership, the youngest audience came on Aug. 18, when the average age was 31.9 years old. The lead-in on that day was another episode of "Fox Sports Live." The nascent program's age peaked on Aug. 20 when the average age was 43.6. That was also the program's lowest audience with 61,000 viewers. A lead-in featured a taped interview with Patriots QB Tom Brady. "Fox Sports Live" was also shown on many of Fox' RSNs. Those telecasts, which typically had a lead-in from MLB games or postgame shows, have delivered a total audienc reach of 67,000 homes per night. Listed below is a comparison of the 11:00pm editions of FS1's "Fox Sports Live" and ESPN's "SportsCenter" from Aug. 17-21.

 
------ 11:00pm "FOX SPORTS LIVE" ------
------ 11:00pm "SPORTSCENTER" ------
DATE
VIEWERS
(000)
MALES 18-49
(000)
AVG.
AGE
VIEWERS
(000)
MALES 18-49
(000)
AVG.
AGE
Sat., August 17
476
273
34.9
872
383
38.5
Sun., August 18*
120
69
31.9
N/A
N/A
N/A
Mon., August 19
82
46
41.6
1,940
856
40.5
Tues., August 20
61
34
43.6
624
343
38.5
Wed., August 21
66
29
46.3
974
378
40.3
             
NOTE: * = ESPN had "Sunday Night Baseball" on Aug. 18.

FIGHT NIGHT: During the first day of programming on FS1 last Saturday, UFC programming led the way. The audience for UFC Fight Night marked the second-best UFC cable TV audience since the organization signed on with Fox prior to '12. Among the previous eight UFC fight cards on FX, only the Jan. 19 telecast earned a better audience (1.9 million viewers). That telecast featured Vitor Belfort defeating Michael Bisping from Brazil. Saturday night's UFC debut on FS1 was also well above the 1.3 million average viewers for the previous eight telecasts on FX.

DATE
LOCATION
START (ET)
NET
RATING

VIEWERS (000)

Fri., January 20, 2012
Nashville
9:00pm
FX
0.8
1,271
Fri., March 2, 2012
Sydney
9:00pm
FX
0.9
1,430
Fri., June 8, 2012
Sunrise (Fla.)
9:00pm
FX
0.6
1,086
Fri., June 22, 2012
Atlantic City
9:00pm
FX
0.9
1,306
Fri., October 5, 2012
Minneapolis
8:00pm
FX
0.7
1,084
Fri., December 14, 2012
Queensland
9:00pm
FX
0.6
972
Sat., January 19, 2013
Brazil
9:00pm
FX
1.1
1,857
Sat., May 18, 2013
Brazil
9:00pm
FX
0.8
1,329
Sat., August 17, 2013
Boston
8:00pm
FS1
1.0
1,782
           
HAVE TO START SOMEWHERE: While UFC programming was the highlight of day one for FS1, the NASCAR Camping World Truck Series race from Michigan Int'l Speedway on Saturday afternoon drew 783,000 viewers. For comparison to other Saturday afternoon races, Speed drew 746,000 for its last NCWTS race on Saturday, Aug. 3, from Pocono Raceway, and 1.01 million viewers for the April 20 race from Kansas Speedway. The programming on FS1 last Saturday also was well ahead of shows on Speed the previous Saturday. The net's top two programs on Aug. 10 were Barrett Jackson car auction telecasts, averaging 441,000 and 339,000 viewers, respectively. Through Wednesday, the average age for a viewer of FS1 was seven years younger than the average age of a Speed viewer one year ago. Among primetime telecasts, the average age was 10 years younger. The net also reached 10.5 million cumulative viewers through Wednesday, including 5.5 million viewers in primetime. FS1 also begins its coverage of college football next Thursday with Utah State-Utah. Last season, FX averaged 611,000 viewers for 20 college football telecasts.

PROGRAMMING FOR FIRST DAY OF FOX SPORTS 1
TIME SLOT (ET)
PROGRAM/EVENT
VIEWERS (000)
8:00-10:43pm
UFC Fight Night: Chael Sonnen d. Shogun Rua
1,782
6:00-8:00pm
UFC Fight Night Prelims
881
12:31-2:35pm
NASCAR Camping World Truck Series: Michigan
783
10:43pm-12:00am
"Fox Sports Live"
476
11:00am-12:00pm
NASCAR Sprint Cup final practice
397
12:00-12:31pm
NASCAR Camping World Truck Series setup
392
2:35-3:06pm
"Fox Sports 1-on-1: Strahan-Brady"
349
9:30-11:00am
NASCAR Camping World Truck Series qualifying
257
3:06-3:30pm
"Fantastic Finishes"
254
5:00-6:00pm
"UFC Fight Night Prefight"
249
3:30-4:30pm
"Fox College Football Kickoff"
173
8:30-9:30am
NASCAR Sprint Cup practice
164
4:30-5:00pm
"UFC Ultimate Insider"
145
8:00-8:30am
"NASCAR Live"
80
6:00-7:00am
"Fox College Football Kickoff"
62
7:00-7:30am
"Fantastic Finishes"
35
7:30-8:00am
"Fantastic Finishes"
23
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