SBD/August 23, 2013/Marketing and Sponsorship

Marketplace Roundup

In Indianapolis, Anthony Schoettle noted an "elaborate interactive Toyota display" will replace a Southwest Airlines display in the northwest corner of Lucas Oil Stadium. It includes "video walls showing factory highlights and vehicle footage, a 2013 Highlander with a digital wheel stand display; a pair of multi-dimensional monitors featuring Toyota products and Colts players; and an interactive player wall which also showcases the 11 central Indiana Toyota dealers." Colts officials said that Southwest "dropped its sponsorship deal due to a decreased presence in Indianapolis." Colts officials recently announced an "extended and expanded agreement" with Toyota, making it the "official team vehicle" through '17 (IBJ.com, 8/21).

ATLANTIC DRIFT: The Atlantic 10 Conference has entered into a comprehensive multimedia rights agreement with IMG College. The deal covers the league's digital platforms, sponsorship rights to the league's 21 championships, corporate sponsorships, at-event promotions, licensing and publications. IMG will develop A-10 sponsorship opportunities at the corporate partner level and at conference championships, including the men's basketball tournament at Barclays Center as well as the women's conference tournament. The partnership also will secure sponsorship for the league's digital assets, including the conference's live streamed events and the league website (IMG).

NEW ON THE SCENE: Mizuno on Thursday introduced the Mizuno Beach Volleyball apparel line and signed players April Ross, Casey Patterson and Jake Gibb (Mizuno).
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