Odell Beckham Jr. To Release Sportswear Brand Northwestern Rolls Out Heisman Campaign For LB Gatorade Debuts Animated Film On Usain Bolt Marketplace Roundup Nike Goes With "Amarillo" For Michigan Color RBC Extends Two PGA Tour Sponsorships UL Looks To Raise Awareness Via LPGA Paul Goldschmidt Endorsing Jerky Company Marketplace Roundup Cowboys' Ezekiel Elliott Tops NFL Jersey Sales
SBD/August 23, 2013/Marketing and Sponsorship
Published August 23, 2013
ATLANTIC DRIFT: The Atlantic 10 Conference has entered into a comprehensive multimedia rights agreement with IMG College. The deal covers the league's digital platforms, sponsorship rights to the league's 21 championships, corporate sponsorships, at-event promotions, licensing and publications. IMG will develop A-10 sponsorship opportunities at the corporate partner level and at conference championships, including the men's basketball tournament at Barclays Center as well as the women's conference tournament. The partnership also will secure sponsorship for the league's digital assets, including the conference's live streamed events and the league website (IMG).
NEW ON THE SCENE: Mizuno on Thursday introduced the Mizuno Beach Volleyball apparel line and signed players April Ross, Casey Patterson and Jake Gibb (Mizuno).