SBD/August 23, 2013/Marketing and Sponsorship

Penn State Sees $700,000 Drop In Revenue From Licensed Merchandise

Controversey at Penn State is seen as the cause for declining merchandise sales
The amount of money Penn State received in royalties from its licensed merchandise is "down more than $700,000" from last year and almost $1M "from the peak level two years ago," according to Mike Dawson of the CENTRE DAILY TIMES. The school this week released the figures "in response to a request last week after the Collegiate Licensing Co. issued its annual rankings that showed Penn State had fallen from No. 12 to No. 19 on its list of top royalty-earning universities." PSU from July 1, 2012, to June 30, 2013, earned $3.121M, compared to $3.86M a year earlier. PSU’s "peak numbers" were for FY '10-11, when the school had almost $4.1M in royalty revenues. PSU, which has been "mired in the Jerry Sandusky scandal, Freeh report and NCAA sanctions, has said the aftermath would make it impossible not to see a corresponding decline in merchandise sales." The football team also has been "banned from bowl games, and, as a result, the university will not see royalties from licensed bowl apparel." PSU's royalty revenues "hovered just under" $4M the two years before the peak in '10-11 (CENTRE DAILY TIMES, 8/20).
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