Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dodgers, R/GA Select New Accelerator Firms Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup
SBD/August 23, 2013/Marketing and Sponsorship
Red Hot & Blue: Streaking Dodgers' Merchandise In High Demand Around L.A.
Published August 23, 2013
GOING TO THE LIBRARY: The MLBPA and photo partner Getty Images recently shot Puig and P Hyun-Jin Ryu as part of their existing and now-growing photo library project. Formed two years ago, the union's stock photo library now includes more than 150,000 images and is used for a variety of endorsement, editorial, licensing and personal purposes. "It was a sort of a slow start where we were encouraging agents at first to make their players available for photo shoots. Now it's flipped around, and they're very often coming to us with ideas. The core mission is to offer a one-stop solution," said MLBPA Dir of Licensing & Business Development Evan Kaplan. Both Puig and Ryu have been in demand among companies for endorsements; Puig recently aligned with Rudy Project sunglasses, and Ryu earlier this year inked with Korea-based Hanmi Bank (Eric Fisher, Staff Writer).