Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/August 23, 2013/Marketing and Sponsorship
Red Hot & Blue: Streaking Dodgers' Merchandise In High Demand Around L.A.
Published August 23, 2013
GOING TO THE LIBRARY: The MLBPA and photo partner Getty Images recently shot Puig and P Hyun-Jin Ryu as part of their existing and now-growing photo library project. Formed two years ago, the union's stock photo library now includes more than 150,000 images and is used for a variety of endorsement, editorial, licensing and personal purposes. "It was a sort of a slow start where we were encouraging agents at first to make their players available for photo shoots. Now it's flipped around, and they're very often coming to us with ideas. The core mission is to offer a one-stop solution," said MLBPA Dir of Licensing & Business Development Evan Kaplan. Both Puig and Ryu have been in demand among companies for endorsements; Puig recently aligned with Rudy Project sunglasses, and Ryu earlier this year inked with Korea-based Hanmi Bank (Eric Fisher, Staff Writer).