SBD/August 23, 2013/Marketing and Sponsorship

AdvoCare Dropping Title Sponsorship Of Former Independence Bowl After This Year

AdvoCare will end its sponsorship of the college football bowl game in Shreveport, La., following this year's game, concluding a "five-year run as title sponsor," according to Roy Lang III of the SHREVEPORT TIMES. The company ends its association with the former Independence Bowl "as the second-longest title sponsor in the game's history." This year's AdvoCare V100 Bowl will take place on Dec. 31. AdvoCare President & CEO Richard Wright in January unveiled a plan "to help the game move up the postseason pecking order" that included a "significant bump in dollars from AdvoCare if the city backed a hotel/motel tax that would, in part, benefit the Independence Bowl foundation." However, the plan "never made it through the Legislature in May after being opposed by local politicians." AdvoCare has a four-year deal to title sponsor the Texas Kickoff Classic in Houston, which this year will feature Oklahoma State-Mississippi State, and has signed to sponsor the NASCAR Nationwide Series entry driven by Trevor Bayne (SHREVEPORT TIMES, 8/23). 
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