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SBD/August 23, 2013/Franchises
New MLS Crew Owner Looking For Stadium Overhaul, Changes To Club's Image
Published August 23, 2013
A NEW CREW: Crew Stadium "needs more than corporate money," and Precourt "knows that and already is working on improvements." He will "start by spending around $200,000 to replace bleachers with 2,400 seats on the stadium's east side and said he's committed to 'benchmarking ourselves with our peers in MLS.'" Precourt: "I think if we were to do it all over again, if we'd been in Columbus since the beginning, being closer to downtown in an urban environment is what's most important. Crew Stadium isn't a destination place right now." McCullers said that the Crew is "looking to 'accelerate the conversation' with the city about either upgrading the fairground site (there are 11 years left on the club's lease) or finding a new one." Precourt also is "targeting the team logo" as something to change. He added, "The name and the colors are great. The crest, it's one of my highest priorities." Precourt said that he "intends to reach out 'to the top 40-50 companies in Columbus'" to try and establish ties. McCullers said of Precourt, "He's energetic, he's young. This is the first property that he's been involved with, so he's excited about all of those things" (SI.com, 8/23).