SBD/August 22, 2013/Research and Ratings

Page Turners: Golf Digest Sees Ad Revenue Up 19% In First Half Of '13

While Golf magazine and Golf Digest saw strong gains in advertising revenue during the first half of '13, Golf World saw a 13.5% drop, according to data from the Publishers Information Bureau. Golf Digest saw the biggest gains among major sports publications, with ad revenue up 19%. SI continued its wide margin over No. 2 ESPN The Magazine, but saw first half ad revenue down 3%. Tennis magazine saw the sharpest drop among major publications, down 30%. Also seeing a big increase during the first half of the year was SI for Kids (+17%).

SPORTS MAGAZINE PRINT AD REVENUE THROUGH FIRST HALF OF THE YEAR
PUBLICATION
'13
'12
% +/-
Sports Illustrated
$275,497,754
$283,833,931
-2.9%
ESPN The Magazine
$132,640,559
$124,001,971
7.0%
Golf
$101,698,310
$91,808,312
10.8%
Golf Digest
$73,043,839
$61,371,064
19.0%
Runners World
$46,981,741
$44,798,483
4.9%
Bicycling
$18,173,704
$17,529,552
3.7%
Golf World
$15,962,567
$18,447,185
-13.5%
Transworld Skateboarding
$9,289,334
$9,164,946
1.4%
Cycle World
$9,261,595
$9,985,406
-7.2%
Transworld Motocross
$5,879,658
$5,889,046
-0.2%
Transworld Snowboarding
$5,868,750
$5,708,911
2.8%
Tennis
$5,084,009
$7,269,682
-30.1%
Transworld Surf
$4,889,589
$4,525,500
8.0%
SI for Kids
$3,028,574
$2,592,200
16.8%
Transworld Wakeboarding
$2,287,940
$2,499,718
-8.5%
Transworld Ride BMX
$1,072,370
$1,104,509
-2.9%

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