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  • Page Turners: Golf Digest Sees Ad Revenue Up 19% In First Half Of '13

    While Golf magazine and Golf Digest saw strong gains in advertising revenue during the first half of '13, Golf World saw a 13.5% drop, according to data from the Publishers Information Bureau. Golf Digest saw the biggest gains among major sports publications, with ad revenue up 19%. SI continued its wide margin over No. 2 ESPN The Magazine, but saw first half ad revenue down 3%. Tennis magazine saw the sharpest drop among major publications, down 30%. Also seeing a big increase during the first half of the year was SI for Kids (+17%).

    SPORTS MAGAZINE PRINT AD REVENUE THROUGH FIRST HALF OF THE YEAR
    PUBLICATION
    '13
    '12
    % +/-
    Sports Illustrated
    $275,497,754
    $283,833,931
    -2.9%
    ESPN The Magazine
    $132,640,559
    $124,001,971
    7.0%
    Golf
    $101,698,310
    $91,808,312
    10.8%
    Golf Digest
    $73,043,839
    $61,371,064
    19.0%
    Runners World
    $46,981,741
    $44,798,483
    4.9%
    Bicycling
    $18,173,704
    $17,529,552
    3.7%
    Golf World
    $15,962,567
    $18,447,185
    -13.5%
    Transworld Skateboarding
    $9,289,334
    $9,164,946
    1.4%
    Cycle World
    $9,261,595
    $9,985,406
    -7.2%
    Transworld Motocross
    $5,879,658
    $5,889,046
    -0.2%
    Transworld Snowboarding
    $5,868,750
    $5,708,911
    2.8%
    Tennis
    $5,084,009
    $7,269,682
    -30.1%
    Transworld Surf
    $4,889,589
    $4,525,500
    8.0%
    SI for Kids
    $3,028,574
    $2,592,200
    16.8%
    Transworld Wakeboarding
    $2,287,940
    $2,499,718
    -8.5%
    Transworld Ride BMX
    $1,072,370
    $1,104,509
    -2.9%

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