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SBD/August 22, 2013/Media
USGA's Davis Defends Timing Of Fox Announcement, Regrets Not Lauding Partners
Published August 22, 2013
TOO GOOD TO TURN DOWN: Davis said of the Fox deal, "We just feel from a qualitative and a quantitative standpoint that this was a deal that was just too good to refuse. We're going to get a lot more promotion and hours for amateur championships, which we really think is important for the game." He added, "There are some exciting things from a digital media standpoint and I think for the game of golf to have it covered now by all the major networks is good for the game." Davis noted that the USGA is "making a good bit more money" from the new deal. He said, "We are a non-profit and our monies have to go back into the game of golf. ... We will have more funds to ultimately do a better job governing, do a better job running our championships." Davis: "Looking back on it, if there's anything we could have done, we would have done. The last thing we wanted to do was [affect] the PGA" (FAIRWAYSOFLIFE.com, 8/20).
TENSION IN THE AIR: GOLFWEEK reports the U.S. Amateur Championship that ended on Sunday was "the first time folks from NBC and the USGA had been face to face" since the announcement of the USGA-Fox deal, and "tense might best describe the mood." What "really hurt" NBC execs was the "public rebuke" by USGA President Glen Nager "over the product NBC has delivered for 14 years" (GOLFWEEK, 8/23 issue).