SBD/August 22, 2013/Marketing and Sponsorship

NFL Giants License Use Of Team Name By New Jersey Community Fitness Center

New Jersey-based developers Gary Reidy and Leslie Adelman Banks have "entered into a licensing agreement" with the NFL Giants, which will help promote the HackensackUMC Fitness & Wellness Center Powered by the Giants, and "provide trainers and staff to teach exercise classes," according to Richard Newman of the Bergen RECORD. Giants Senior VP & CMO Mike Stevens said that the NFL has been "encouraging teams to get involved in community fitness initiatives." Stevens "declined to discuss terms of the deal." The center is scheduled to open "around the first" of next year. Stevens said, "This is the first time in the Giants' 87-year history that we have put our name on someone else's business." Reidy "hopes to build several more" such centers in the N.Y. metropolitan area in partnership with HUMC and the Giants "over the next few years" (Bergen RECORD, 8/22).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug