SBD/August 20, 2013/Marketing and Sponsorship

Andrew Luck Inks Deal With Audio Products Company Klipsch, May Help Design Items

Luck said he was attracted to Klipsch as an Indianapolis-based company
Colts QB Andrew Luck yesterday signed a multiyear deal with Indianapolis-based audio products company Klipsch, and said that he "will help design products for Klipsch that likely will bear his name," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Luck "emphasized that during the season his primary focus will be on football." But he added, “During the off-season I’d like to get together (with Klipsch officials) and put my architecture degree to use." Luck said that Klipsch was "immediately appealing ... because it was a local company with a quality product." Schoettle noted the "local element was just as important." Luck "won’t have to fly all over the country to work with Klipsch, which will allow him to keep a tight focus on football." Luck and his agent, Will Wilson of WMG, "approached Klipsch last off-season about doing a deal." Luck said that he "will likely appear in Klipsch commercials, but not until after this season is over." He added that he signed "'a couple' of other sponsorship deals during the last off-season and those will be announced in coming weeks and months." He "declined to say which companies those deals were with" (IBJ.com, 8/19). Schoettle noted the Klipsch deal is expected to be "worth a six- or seven-figure payday" for Luck. Sources said that it "could include a tie-in with Luck's charities of choice" (IBJ.com, 8/17).

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