SBD/August 20, 2013/Marketing and Sponsorship

Corona Logo Taken Off Nets At Two North American ATP Tourneys Amid Acquisition

Corona's logo did not appear on nets at the Western & Southern Open
Lead ATP sponsor Corona’s logo has been off the nets of the last two North American stops as a result of a recent corporate change at the beer’s parent company. As part of Corona’s sponsorship, it is entitled to net signage at all ATP events. Corona is owned by Grupo Modelo, which was recently acquired by A-B InBev. But the deal did not include use of Corona’s marks in North America, where it is controlled now by Crown Imports. The ATP in a statement said, "Following the recent combination of Grupo Modelo and A-B InBev, and until the new plans for 2014 are announced, Corona logos will not appear on the nets during the final two U.S. hard court tournaments this year. Corona remains the highly valued premier global partner of the ATP World Tour." Corona’s deal runs through ‘15. The logo did not appear on the nets during last week’s Western & Southern Open in Cincinnati, and is not on the nets during the current Winston-Salem Open.
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