Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Corona Logo Taken Off Nets At Two North American ATP Tourneys Amid Acquisition

Lead ATP sponsor Corona’s logo has been off the nets of the last two North American stops as a result of a recent corporate change at the beer’s parent company. As part of Corona’s sponsorship, it is entitled to net signage at all ATP events. Corona is owned by Grupo Modelo, which was recently acquired by A-B InBev. But the deal did not include use of Corona’s marks in North America, where it is controlled now by Crown Imports. The ATP in a statement said, "Following the recent combination of Grupo Modelo and A-B InBev, and until the new plans for 2014 are announced, Corona logos will not appear on the nets during the final two U.S. hard court tournaments this year. Corona remains the highly valued premier global partner of the ATP World Tour." Corona’s deal runs through ‘15. The logo did not appear on the nets during last week’s Western & Southern Open in Cincinnati, and is not on the nets during the current Winston-Salem Open.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/20/Marketing-and-Sponsorship/Corona.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/20/Marketing-and-Sponsorship/Corona.aspx

CLOSE