SBD/August 20, 2013/Marketing and Sponsorship

Castrol Ending Successful Sponsorship Of John Force Racing After Three Decades

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it made the decision because it planned to “pursue new ways to engage ... consumers and customers.” It is the second major sponsor John Force Racing has lost this summer. Ford announced it planned to discontinue its manufacturing support of the team last month. Force said that he was disappointed to see both Castrol and Ford go but remains optimistic about the future. He added, “I have other sponsors that are strong. I’m not going to go out of business.” He said the team, which now features his daughters Courtney and Brittany, will look to replace Castrol with a new long-term sponsor following the '14 season. Force: “We’re looking for the right deals. I’m addicted to racing. I love it. My deal is to get the right company to go the next 30 years.” John Force Racing’s current sponsors include Traxxas, AAA Auto Club of Southern California, Mac Tools, Brand Source and others.
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