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Recovering The Satellites: MLB Announces Six-Year Extension With SiriusXM

MLB this morning announced a six-year contract extension with SiriusXM for the carrier to continue as the league's official satellite radio partner. The deal covers the '16-21 seasons. Financial terms were not disclosed, but the league and SiriusXM currently have a 11-year, $650M deal that began in '05, and it is believed the new deal builds upon that. The primary structural change in the new deal is that Premier and All-Access Sirius subscribers will now have access to every MLB regular-season and playoff game, a feature already available to XM subscribers. That enhanced availability to Sirius subscribers begins immediately. "Baseball has been an essential part of our programming lineup, and we're very happy to extend our relationship with MLB to deliver the games to our subscribers for many years to come," said SiriusXM President & Chief Content Officer Scott Greenstein in a statement.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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