Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation NFL To Hire Forensics Expert ESPN Changes Format For MLB ASG Reveal NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans? Media Notes Discovery Lands European Oly Rights Through '24 Hyundai Signs Four-Year Deal As NFL Auto Sponsor Fox, USGA "Pleased Overall" With U.S. Open Coverage
SBD/August 19, 2013/Media
Ready For Kickoff: ESPN's New NFL Nation Will Have Dedicated Writer For Every Team
Published August 19, 2013
MEGA WATT: In Houston, David Barron reports Texans DE J.J. Watt is in a new "MNF" promo for ESPN's season-opening doubleheader, which includes Texans-Chargers. Watt is shown "about to pick up a fumble" and says to himself, "It's Monday night. I'm about to get that ball, and the whole world is going to see it: Ken, the guy I used to deliver pizza to. Ken Norton Jr. Ken Griffey Jr. Definitely Kenny Loggins." Loggins at that point is shown on camera "singing a parody of his song 'Footloose.'" The spot was created by Wieden + Kennedy and will air during the weeks leading up to the game along with similar ads featuring Falcons WR Roddy White and Bears WR Brandon Marshall. ESPN "had to obtain permission from Griffey and Norton to use their names." The "key to making the storyline work was catching up with Loggins, who agreed to film his contribution during a day off from touring" (HOUSTON CHRONICLE, 8/19).