SBD/August 19, 2013/Marketing and Sponsorship

Kliff Diver: Texas Tech Coach Asks Retailers To Stop Selling Merchandise Referencing Him

Merchandise promoting Kliff Kingsbury will no longer be approved by Tech
Texas Tech football coach Kliff Kingsbury has asked local retailers "to phase out merchandise specifically referencing him," according to R.S. Douglas of the LUBBOCK AVALANCHE-JOURNAL. The school's athletic department has "sent a letter to all retailers on behalf of the coach," asking them to "stop selling such merchandise." Products with Kingsbury's image "or the words Kliff, king, hero, legend and any similar reference will no longer be approved by Tech to be sold alongside the school's trademark." Any previously approved designs "containing these provisions can no longer be produced." Texas Tech Associate AD Blayne Beal said of Kingsbury, "It's very simple: He wants the focus to be on Texas Tech and not himself." Lubbock-based Cardinal's Sports Center Retail Manager Bradley Whitworth said that products "ranging from T-shirts to mouse pads featuring references to Kingsbury became popular in December" after the former Texas Tech QB was named coach. Douglas noted despite the "boost in sales, most stores seem to be more than willing to comply with the request." Red Raider Outfitter VP Stephen Spiegelberg said that the change "will not drastically affect sales because Kingsbury has already created a greater demand for Tech gear just since he was named head coach than the past few years" (LUBBOCK AVALANCHE-JOURNAL, 8/17).
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