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Marketing and Sponsorship

Marketplace Roundup

In L.A., Ronald White writes Skechers is "cautiously rolling out a new apparel line," as the company has joined with Hong Kong-based supply-chain management company Li & Fung "to design and manufacture the garments." But Skechers has started "selling clothes in only a few locations." Skechers COO & CFO David Weinberg said, "We're not in a rush to do it. That one we are playing very close to the vest before we really push it out onto a broad spectrum" (L.A. TIMES, 8/19).

LIMITED TIME ONLY: In Minnesota, Mike Creger noted outdoor gear maker Duluth Pack is "about to introduce a duffel and shell bag made out of material once used in the roof of the Hubert H. Humphrey Metrodome." The company had "planned to launch the limited line" on Thursday, but Twins PA announcer Jim Cunningham "got talking about the bags this week with a sportswriter at Target Field and soon word got around." Duluth Pack President Tom Sega said that the company "plans to use the entire store of roof material." Cunningham will "get a percentage of sales." The duffel bag is "listed at $485 and the shell bag at $160" (DULUTH NEWS TRIBUNE, 8/17).

HERE IN CINCINNATI: Ohio-based Midwest Sports President Greg Wolf said that the ATP/WTA Western & Southern Open "gives the firm international exposure" as the official retail partner for the event at the Lindner Family Tennis Center in Mason. He said that the 27-year-old company "plans to boost its sponsorship of the tournament next year" (CINCINNATI.com, 8/17).

A GOOD CAUSE: In Ohio, Rob McCurdy noted race teams at the inaugural NASCAR Nationwide Children's Hospital 200 at Mid-Ohio Sports Car Course "donated a collective $650,000 of marketing real estate on 13 cars this weekend to showcase the names, likenesses and in some cases the paint schemes" of 10 patients from the hospital (MANSFIELD NEWS JOURNAL, 8/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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