New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/August 19, 2013/Marketing and Sponsorship
Published August 19, 2013
LIMITED TIME ONLY: In Minnesota, Mike Creger noted outdoor gear maker Duluth Pack is "about to introduce a duffel and shell bag made out of material once used in the roof of the Hubert H. Humphrey Metrodome." The company had "planned to launch the limited line" on Thursday, but Twins PA announcer Jim Cunningham "got talking about the bags this week with a sportswriter at Target Field and soon word got around." Duluth Pack President Tom Sega said that the company "plans to use the entire store of roof material." Cunningham will "get a percentage of sales." The duffel bag is "listed at $485 and the shell bag at $160" (DULUTH NEWS TRIBUNE, 8/17).
HERE IN CINCINNATI: Ohio-based Midwest Sports President Greg Wolf said that the ATP/WTA Western & Southern Open "gives the firm international exposure" as the official retail partner for the event at the Lindner Family Tennis Center in Mason. He said that the 27-year-old company "plans to boost its sponsorship of the tournament next year" (CINCINNATI.com, 8/17).
A GOOD CAUSE: In Ohio, Rob McCurdy noted race teams at the inaugural NASCAR Nationwide Children's Hospital 200 at Mid-Ohio Sports Car Course "donated a collective $650,000 of marketing real estate on 13 cars this weekend to showcase the names, likenesses and in some cases the paint schemes" of 10 patients from the hospital (MANSFIELD NEWS JOURNAL, 8/18).