SBD/August 16, 2013/Research and Ratings

Asia Is Top Region For EPL TV Distribution, While U.S. Sports Fan Interest Still Low

The '13-14 EPL season begins Saturday, and the league saw the largest distribution for its TV audience in Asian nations, according to the most recent data from the league during its ’11-12 season. Around 31% of the league’s global audience distribution was in Asia two seasons ago, while 23% was in Europe (outside of the U.K.). Only 4% of the audience was in North America and the Caribbean. Meanwhile, data from U.K.-based research firm Populus showed that during the ’11-12 season, 24% of U.S. sports fans were “very interested” or “interested” in soccer, marking the lowest rate among the 30 regions measured. Just 14% of fans were “very interested” or “interested” in the EPL. Only Turkey and Germany had lower levels of interest in the EPL.

GLOBAL AUDIENCE DISTRIBUTION FOR EPL IN '11-12 SEASON
REGION
%
Asia
31%
Europe (excluding U.K.)
23%
Middle East, North Africa
16%
U.K.
16%
Africa
7%
North America, Caribbean
4%
South, Central America
2%
Oceania
1%
   
FREQUENCY OF LIVE EPL MATCH CONSUMPTION ON TV
 
Never
Few Times Per Season
Once or Twice a Month
Once A Week Or More
All EPL fans
7%
24%
20%
49%
EPL game attendees
1%
10%
15%
74%

 

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