Menu
Marketing and Sponsorship

The Smokey Mountains: Tennessee Unveils New Gray Alternate Football Jersey

The Univ. of Tennessee unveiled an alternate uniform Thursday, a "shadowy gray jersey and pants ... complemented by the traditional orange numbers and lettering," according to Evan Woodbery of the KNOXVILLE NEWS-SENTINEL. The gray uniform, the color of which is officially called "smokey," is an alternate look that "likely will be used in only one home game in 2013." There also were some "other less dramatic changes among the five uniforms" the school unveiled for the upcoming season, though they "probably won't be as alarming to traditionalists." The primary home uniform still will "include an orange jersey and white pants and the road jersey will have a white jersey with orange pants." The white jerseys now have a "checkerboard pattern on the numbers, a Power T logo on the back and 'TENNESSEE' written above the numbers on the front." The orange jersey will have the "outline of the state of Tennessee above the player names on the back of the jersey." UT coach Butch Jones said of the gray uniform, "It's all about recruiting. ... My phone has blown up with recruits across the country who are very, very excited." But Jones said fans should not "expect the uniform fashion show to be an annual event." Jones: "We're not going to be a program that's all over the place with our uniforms" (KNOXVILLE NEWS-SENTINEL, 8/16).

COULD HAVE BEEN WORSE: In Knoxville, Dan Fleser writes under the header, "Reaction To New UT Uniforms Likely Generational" (KNOXVILLE NEWS-SENTINEL, 8/16). In Nashville, David Climer writes the "best thing you can say" about UT’s alternate uniform is that it "could’ve been worse." Compared to "some of the competition (read: Oregon), UT kept it fairly tame." However, UT "will not make Mr. Blackwell’s list." Jones said, "Make no mistake about it, we don't want to be a program that has wholesale changes. It's a tradition-rich program. There's only one Tennessee." Jones added one of the "top three questions we are asked in recruiting is about our uniforms, our jersey colors" (Nashville TENNESSEAN, 8/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/16/Marketing-and-Sponsorship/Tennessee-Unis.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/16/Marketing-and-Sponsorship/Tennessee-Unis.aspx

CLOSE