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SBD/August 16, 2013/Marketing and Sponsorship
Watchmaker Says It Ended ManU Sponsorship In Part Because Of Fergie's Retirement
Published August 16, 2013
THE COLOUR AND THE SHAPE: In London, Tom Dutton reported EPL club Tottenham Hotspur fans have taken to social media to "criticise the colour of AIA’s logo, after the club announced the insurance firm will sponsor this season’s cup shirts." The deal "will see the company's red insignia stand in for" EPL jersey sponsor HP during Europa League, FA Cup and Capital One Cup matches. Early responses suggest that the shirt has "gone down badly with supporters." AIA's partnership with Tottenham "represents the end of a three-year relationship with Investec," which has sponsored the cup shirt since '10 (London EVENING STANDARD, 8/15).