SBD/August 16, 2013/Franchises

Suns Unveil New Uniforms For '13-14 Season, Including Orange-Sleeved Jersey

Suns execs wanted the new jerseys to look more modern than the old ones
The Suns on Thursday night unveiled three new uniforms, all of them with "more minimalist designs and more high-tech fabrics and one with sleeves," according to Megan Finnerty of the ARIZONA REPUBLIC. Suns President Jason Rowley said, "We wanted to update the look, modernize the look, but also tie it back to the past and the legacy of the team." adidas Creative Dir of Content & Identity Leon Imas noted the new look is called "Speed of Light" and moves the "focus away from the 'Phoenix' element of the team's identity." It refocuses the look "on the actual sun." Finnerty reports the "color-blocking, oversized graphics and blocky text" have been replaced in favor of a look that is "essentially monotone." The Suns will wear "white tank-style uniforms at home and purple on the road." The team beginning in January for Friday home games will wear orange-sleeved jerseys. All of the jerseys include a "nod to the Charles Barkley-era speeding sun concept, and a stylized return to the Dick Van Arsdale-era sun on the bottom outside of the shorts." The basketball logo is "on the waistband of the purple shorts and the sleeve of the orange uniform," while the "gradient colors in the word 'Suns' symbolize the rising and setting sun." The nine "speed rays coming off the numbers symbolize the nine former players in the team's Ring of Honor" (ARIZONA REPUBLIC, 8/16).
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