SBD/August 15, 2013/Research and Ratings

Execs Prefer Smartphone Scan For Venue Entry, Apps For Ordering In-Seat Concessions

Sports execs are beginning to prefer a smartphone scan versus a paper ticket as the way to enter a sporting event, according to a Turnkey Sports poll. Forty-six percent of respondents said they preferred a smartphone scan, compared to 30% saying paper ticket. Only 7% of respondents said they preferred loyalty card or credit card swipe. Execs also expressed a preference for ordering concessions from their seat via app or other mobile device, with the food delivered to the seat. Forty-six percent of respondents claimed that was their preferred way of buying concessions at sporting events, while 38% said they preferred visiting a stand or kiosk (Turnkey Sports).

When attending a game, which of the following options would you prefer to use for entry?
METHOD OF ENTRY
%
Smartphone scan
46%
Paper ticket
30%
Loyalty card
7%
Credit card swipe
7%
Fingerprint scan
4%
Driver's license
3%
Not sure/No response
3%
 
When attending a pro sporting event, how would you most prefer to purchase concessions?
RESPONSE
%
In-seat, via app or other mobile device, with food delivered to you
46%
By visiting a stand or kiosk
38%
By visiting a casual sit-down eatery featuring seat-yourself tables and chairs
12%
By visiting a more formal sit-down restaurant with table service
4%
Not sure/No response
1%
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